K&A BrandResearch AG

Nuremberg, Germany Corporate Member ESOMAR Corporate Member

Kinkelstrasse 12
90482 Nuremberg
Germany
Phone: +49-911-995.420
Fax: +49-911-995.4299

Since Konzept & Analyse AG has been founded, the company objective lies in the reliable increase of its clients marketing success. Therefore, Konzept & Analyse focuses its work on the strategic…

Founded 1984
Employees 30
Turnover EUR 5.500.000

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AEMRI
  • BVM

Since Konzept & Analyse AG has been founded, the company objective lies in the reliable increase of its clients marketing success. Therefore, Konzept & Analyse focuses its work on the strategic information for safe marketing success. Our attitude is definite: If it doesn’t sell, it’s not marketing!

Our success is based on five reasons:

1. The Brand Monopoly Concept
We have a benefit-centred market effectiveness model that allows effective brand techniques.

2. Marketing know-how
Marketing know-how makes market research better! Therefore we have market research specialists and experienced marketing experts at our disposal. Our management looks back to many years of line experience of marketing and distribution – in industry, in the service sector, in agencies and market research. So we know how you have to use our information in your organization.

3. No standard market research
Standard answers to your specific questions – that’s just not on in our house! We develop the proper research design for your individual type of problem.

4. Efficient methods
E.g. our Psychodrama. By that we succeed in clearing the motivations of use precisely.

5. We take responsibility
We don’t leave you alone with the data. We are with you until the market success shows.

Research specializations

Market Sectors

  • Beverages
  • Confectionery
  • Telecommunications
  • Textile / Fashion / Clothing

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Concept development & Strategy
  • Concept Testing
  • New Product Research
  • Packaging / Design
  • Segmentation Research

Research Services

  • Analytical Services
  • Statistical Analysis
  • Quantitative
  • CATI
  • Mail
  • Online

Research conducted in

Regions

  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Germany

Key people

Mr. Ralph Ohnemus
CEO
ESOMAR Member

Mr. Uwe Lebok, Dr.

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