Happy Thinking People GmbH

München, Germany

Blumenstr. 28
D-80331 München
Germany
Phone: +49-89-290040.4000
Fax: +49-89-290040.4027

Good marketing is exciting, inspiring and challenging. And so is good marketing research and consultancy.

Our Focus is on Inspiration
Empirical understanding and in-depth analysis are the basis…

Founded 1987
Employees 80
Interviewers 60

Company type:

  • Qualitative Research Consultant / Moderator

Affiliation:
Happy Thinking People, Berlin/Germany, Concept Zurich/Switzerland, Happy Thinking People India Pvt. Ltd., Mumbai/India

Professional Associations:

  • BVM

Good marketing is exciting, inspiring and challenging. And so is good marketing research and consultancy.

Our Focus is on Inspiration
Empirical understanding and in-depth analysis are the basis for all of our work â?? but our passion is to vividly bring research to life. To help our clients to develop strategies on the basis of careful, insightful and above all inspiring thinking.

Our methods, techniques and presentations are geared towards providing relevant insight and strategic guidance, to always being tangible and to providing a closeness to target audiences, markets and trends.

Research approaches are rigorously designed with our client objectives in mind. We are at the forefront of new methodological developments and can combine classic and new approaches to always deliver conclusive results in dynamically changing markets.

The Beginnings in Munich
Back in 1988, a small independent market research company emerged from the research unit of a Munich advertising agency. Happy Thinking People had arrived. With a shrewd eye for developing trends, we soon grew and developed our vision: Original and innovative research focussing on addressing the real needs of our clients in marketing.

Then to Berlin and Zurich
The success of our approach and the increased international focus of our work led to the opening of our Berlin office in 1996 and Zurich in 2001.

2006
With over â?¬12 Mio turnover, Happy Thinking People is one of the largest independent qualitative agencies in Europe. With over 80 full time and 50 free lance staff in a multi-disiplinary and international team we research brands and markets throughout Europe, North and Latin America, Asia Pacific, the Middle-East and Africa.

2007
And as our work continues to grow global, we are opening our first office outside Europe in Mumbai in May 2007.

www.inspirationformarketing.com

Research specializations

Market Sectors

  • Financial Services
  • IT / Software / Hardware
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Customer Satisfaction Studies
  • New Product Research
  • Product / Sensory Testing
  • Retail Research
  • Store Audits
  • Semiotic and Cultural Analysis
  • Usage & Attitude Studies

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Quantitative
  • Mystery shoppers

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Algeria
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Czech Republic
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Ireland
  • Italy
  • Japan
  • Lichtenstein
  • Luxembourg
  • Malaysia
  • Mexico
  • Morocco
  • Netherlands
  • New Zealand
  • Norway
  • Pakistan
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • Tunisia
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Thomas Schindlbeck
Managing Director
ESOMAR Member

Ms. Susanne Michl
ESOMAR Member

Mr. Sven Arn

Mrs. Angela Giebner

Mr. Oliver Schieleit

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