Insight Culture

Frankfurt, Germany

Große Friedberger Str. 33-35
60313 Frankfurt
Germany
Phone: +49-69-9563660

Insight Culture is an international boutique consultancy based in Frankfurt, Germany specializing in qualitative and particularly ethnographic research. We help our clients to develop inspiring solutions based on a deep understanding of human reality – on a global scale.

Founded 1999
Employees 14
Turnover € 2.5 million

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services

Professional Associations:

Insight Culture is an international boutique consultancy based in Frankfurt, Germany specializing in qualitative and particularly ethnographic research. We help our clients to develop inspiring solutions based on a deep understanding of human reality – on a global scale.

Research specializations

Market Sectors

  • Beverages
  • Cosmetics / Hygiene
  • Electronics
  • Foods / Nutrition
  • Technology

Research Solutions

  • Ethnographic Research
  • International Studies
  • New Product Research
  • New Product Development
  • Psychological / Motivational Research
  • Usage & Attitude Studies

Research Services

  • Mobile Research
  • Mobile Ethnography
  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Congo, Democratic People's Republic
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • India
  • Israel
  • Italy
  • Japan
  • Kenya
  • Korea, Republic of
  • Luxembourg
  • Mexico
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Portugal
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Tanzania
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Ms. Suzanne McManus
Research Director
ESOMAR Member

Mrs. Jeanne Carré
Managing Director
ESOMAR Member
Linkedin profile

Ms. Barbara Denneborg
Qualitative Research Director
ESOMAR Member

Mrs. Eva Caspary
Managing Director
ESOMAR Member

Amenities

Facility details

Locations:

Insight Studio (www.insight-studio.de) is located in Frankfurt’s city centre just steps away from the main shopping precinct “the Zeil”.
The stylish viewing facility is in a unique location being in the heart of the city but in a very peaceful street. The best of both worlds!

Building type:

Office building

Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Overhead projector
Recording - Audio
Recording - Digital
Recording - Video
Video-conferencing
Video-streaming
Wired broadband
Wireless Internet

Recruiting method:

We cooperate with specialized recruitment teams that have been hand-picked and vetted by Insight Studio’s research team. We do not back down from a challenging recruit and have experience in a multitude of B2B and B2C targets. Regardless of whether you require a premium whisky lover, a heart surgeon, an IT decision-maker or a HNWI, our team provides the highest level of recruitment. You can be certain that the individual sitting in the focus group or interview session has been carefully hand-picked and screened for your research.

Recruiting area:

Frankfurt Greater Metro nationwide for telephone or online research

Travel time:

20 minutes from airport

1 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
4X9 meter
12
10
Focus Group
4X6 meter
8
6
Focus Group
5X5 meter
10
8
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