ESOMAR Corporate Member
Steinstraße 21
90419 Nuremberg
Germany
Phone: +49 911 95151 983
Fax: +49 911 37677 872
The Nuremberg Institute for Market Decisions (NIM) is a non-profit organization for the research of consumer and market decisions.
The Nürnberg Institut für Marktentscheidungen e.V. is the founder and anchor shareholder of GfK SE.
Company type:
- Analytical services
- Quantitative Research Services
The Nuremberg Institute for Market Decisions (formerly GfK Verein) is a non-profit organization for the research of consumer and market decisions. At the interface of science and practice, NIM examines how consumer and corporate decisions in markets are changing. The objective is to better understand both the decisions of consumers and the decisions of marketing managers - and to use this knowledge to improve the quality of market decisions.
The Nürnberg Institut für Marktentscheidungen e.V. is the founder and anchor shareholder of GfK SE.
Key people
Dr. Andreas Neus
Managing Director and Vice President
ESOMAR Member
Resources
