Intermarket Research

Ciudad Autonoma Buenos Aires, Argentina

View publications on ANA (ESOMAR’s Resource Library)

Lavalle 1515 3ro B
1048 Ciudad Autonoma Buenos Aires
Buenos Aires Capital Federal
Argentina
Phone: +541143748413
Fax: +541143745175

Intermarket Research is an independent full-service market research company with more than 30 years in the market. We cover all Latam

Founded 1987
Employees 20

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • Quantitative Research Services

Professional Associations:

Intermarket Research is an independent full-service market research company with more than 30 years in the market. We have been developing constant bonds with clients, the market and with research market techniques.

Based in Buenos Aires, Intermarket Research conducts a lot of qualitative & quantitative projects in Latam.
? Mainly offering full service (including Regional co-ordination)
? But also conducting just fieldwork

STAFF:
A multilingual staff with
- Wide expertise: psychology, sociology, marketing, communication, anthropology, statistics.
- And high level of personalization

EXPERTISE:
IR client’s are from a wide range of industries: Food, beverages, banking, financial, credit cards; insurance; automotive, cosmetics, household cleaning, baby products, advertising, IT companies, cellular phones, OTC, durable goods, candies, cosmetics, photo, shopping’s center, Departments stores, media, tourism; distribution.

OFFERINGS:
? Packaging and Brand Test
? Acceptance /Preference Testing
? U&A studies
? Segmentation studies
? Ad Pre & Post Test
? Promotion Pre test
? Customer satisfaction studies
? Concept and Product Test.
? Quantitative Descriptive Analysis

Main Office in BA:
? Group room with one way mirror, video recording and audio (simultaneous translation)
? In-depth interviews
? Product Evaluation Room (laboratory/ Test Kitchen)
? Fieldwork team nationwide.
? CATI

Research specializations

Market Sectors

  • Consumer Services
  • Durables / Electrical Goods
  • Financial Services
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • Focus Groups Facilities

Research Services

  • Data Collection / Field Services
  • Data Collection Management
  • Qualitative
  • Focus groups
  • Sensory Research
  • Quantitative
  • Mystery shoppers
  • Online

Research conducted in

Regions

  • America (Central)
  • America (South)

Countries

  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Ecuador
  • El Salvador
  • Guatemala
  • Honduras
  • Mexico
  • Nicaragua
  • Paraguay
  • Peru
  • Uruguay
  • Venezuela

Key people

Mr. Ezequiel Coelli
General Director
ESOMAR Member

Share this company: Share on LinkedIn Share on Facebook Share on Twitter