Abacus Research

ATHENS, Greece Corporate Member ESOMAR Corporate Member

FEIDIPPIDOY 2
115 26 ATHENS
Greece
Phone: +30-210-777.0023
Fax: +30-210-777.6560

Abacus is a market research agency that focuses on a specific and clearly defined part of the research procedure: Primary data collection.

Founded 2004
Employees 10
Interviewers 250

Company type:

  • Data Collection / Field Services

Affiliation:
SEDEA

Professional Associations:

  • PESS, ELOT

Abacus is a market research agency that focuses on a specific and clearly defined part of the research procedure: Primary data collection.
The Greek market mostly consists of vertical organizations offering both research and field services. But the norm for most research developed European countries, is specialization. And that is the path that Abacus Research chose to follow. Data collection, data processing, data mining and data delivery. Thus, our clients gain the benefits of both higher quality of services offered and economy of scale.
Our fully equipped rooms allow us to carry out qualitative research and our network of representatives all over Greece allows us to deliver the final product, fast, accurate and at very competitive prices.

Research specializations

Market Sectors

  • Foods / Nutrition
  • Telecommunications
  • Tobacco / Cigarettes

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • New Product Research
  • Product / Sensory Testing
  • Online/Mobile Panel

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • Mystery shoppers

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Greece

Key people

Mr. Nikolaos Athanassiadis
President
ESOMAR Member

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