MERCAPLAN Central America & Caribbean (Guatemala)

Guatemala City, Guatemala

Corporate Member ESOMAR Corporate Member

Edificio Géminis 10, Torre Sur, #1702,
Guatemala City
Phone: +502-2203.4800
Fax: +502-2338.0416

MERCAPLAN has a broad experience in marketing, focusing mainly in the area of research, development, and brand consultancy.
As one of the strongest research and brand consulting firms in the region it has clients from around the world to whom it provides services from Canada to Argentina.

Founded 1987
Employees 140
Turnover 9.550.000
Interviewers 500

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • MRA
  • AMA
  • ARF
  • QRCA
  • MSPA

MERCAPLAN Central America & Caribbean is one of the leading marketing research agencies operating in the region, experienced in co-ordinating multi-country projects.

With clients in over 40 countries, MERCAPLAN Central America & Caribbean is one of the few agencies in the region capable of handling research projects in consumer and business to business sectors in many product and service categories.

With 140 professionals in staff and a superior quality local agency in each market, MERCAPLAN Central America & Caribbean provides premier qualitative and quantitative marketing and opinion research in Honduras, Guatemala, El Salvador, Costa Rica, Nicaragua, Panama, Dominican Republic and rest of the Caribbean. All major cities have focus group facilities available.

MERCAPLAN Central America & Caribbean attains respectable experience as a full service research agency and as a high quality fieldwork supplier. Major global agencies use our fieldwork services throughout the region. Databases are delivered using SPSS, ASCII or Quantum / Quanvert software and presentations can be done in English, Spanish, French or Portuguese.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Financial Services
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Copy Testing
  • Brand Research
  • Concept development & Strategy
  • Concept Testing
  • International Studies
  • Tracking Studies

Research Services

  • Consultancy
  • Business-to-Business Research
  • Social / Cultural Research
  • Panels
  • Panels - General
  • Social Media Research
  • Business Insights
  • Qualitative
  • Semiotics Research and Analysis

Research conducted in


  • America (Central)
  • America (Caribbean)
  • America (South)
  • America (North)


  • Argentina
  • Bahamas
  • Barbados
  • Belize
  • Bermuda
  • Bolivia
  • Brazil
  • Caymen Islands
  • Chile
  • Colombia
  • Costa Rica
  • Curacao
  • Dominica
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Guatemala
  • Haiti
  • Honduras
  • Jamaica
  • Mexico
  • Nicaragua
  • Panama
  • Paraguay
  • Peru
  • Puerto Rico
  • Saint Lucia
  • Saint Vincent and the Grenadines
  • Trinidad & Tobago
  • United States (USA)
  • Uruguay
  • Venezuela

Key people

Frech Jorge

Mr. Carlos Licona

Mr Paulo Carranza

Mrs. Lucía Gálvez

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