NuanceTree Limited (HK)

Hong Kong, Hong Kong

Unit 317, Innocentre,
72 Tat Chee Avenue,
Hong Kong
Hong Kong
Phone: +852 27351878

Based in China and Hong Kong, winner of Agency of the Year Silver Award and Local Hero Award in 2019, NuanceTree is dedicated to deliver clear insights that read into the nuances of consumers' expressions.

Founded 2012
Employees 30
Turnover NA
Interviewers NA

Company type:

  • Full Service Market Research Agency

Based in China and Hong Kong, NuanceTree is founded by a group of passionate researchers who are dedicated to deliver clear insights that read into the nuances of consumers' expressions. We aim to make research findings work harder for your organization. We have expertise on qualitative research, quantitative research, cultural insight and workshop in the Asia Pacific Region.

We are a group of highly experienced research consultants, with diversity of expertise in gathering consumer insights that inspire brands.


Consumers express themselves in different ways. From their choice of words, to the clothes they wear, to the status updates on social media.

Exploring forms of cultural expressions uncovers opportunities for product innovation as well as creating contextually relevant communications to engage consumers.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Financial Services
  • Foods / Nutrition
  • New Products
  • Telecommunications

Research Solutions

  • Consumer Research
  • Customer Satisfaction Studies
  • New Product Research
  • Product / Sensory Testing
  • Segmentation Research
  • Tracking Studies

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Consultancy
  • Marketing Research
  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Recruiting
  • Quantitative
  • Mystery shoppers

Research conducted in


  • Asia (Pacific)
  • Asia (Australasia)


  • Australia
  • China
  • Hong Kong
  • Korea, Republic of
  • Macau
  • Malaysia
  • Philippines
  • Singapore
  • Taiwan
  • Thailand
  • Vietnam

Key people

Ms. Eleanor Lam
Managing Director

Ms. Florence Chan

Mr. Marco Wong

Ms. Rachel Lau

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