Bluechipper Research & Consultancy l BCP

Hong Kong, Hong Kong

21/F, The Phoenix Building,
23 Luard Road, Wan Chai,
0000 Hong Kong
Hong Kong
Phone: +852 9625 8860

BCP is a full-service market research and consulting agency with qualitative, quantitative, digital as the primary research capabilities. Focus group facilities in Central. Based in Hong Kong with strong focus in China. We explore deeper insights to help clients uncover more opportunities.

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Focus Group Facility
  • Quantitative Research Services

As a market research consultancy, we explore deeper insights to help clients uncover more opportunities. We believe in the power of qualitative research to unlock deeper strategic insights. We tell stories to help clients grow better sense and intuition towards the market and see the future. We serve clients who want to know more, do more. Our market coverage with hands-on experience: Hong Kong (with our own focus group facilities in Central, the CBD in Hong Kong), China, Taiwan, Singapore. Our specialty: Digital qualitative (online community, mobile), Ethnography (shop-alongs, in-home visits, social immersion), Conventional qualitative (focus groups, expert interviews), Customer journey mapping, Quantitative, data integration

Research specializations

Market Sectors

  • Consumer Services
  • Financial Services
  • Healthcare / Pharmaceutical

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Business-to-business
  • Consumer Research
  • Focus Groups Facilities
  • Retail Research
  • Shopper Insights

Research Services

  • Qualitative
  • Creativity / Ideation Workshops
  • Recruiting
  • Research Software
  • Focus groups and chats
  • Ethnography

Research conducted in


  • Asia (Pacific)
  • Asia (Australasia)
  • America (North)
  • Europe (Northern/Western)


  • Australia
  • Canada
  • China
  • France
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Korea, Republic of
  • Macau
  • Malaysia
  • Philippines
  • Singapore
  • Taiwan
  • Thailand
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Ms. Shuk Yin Cheung
Director & Founder

Georgia Wan

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