Gallup Iceland

Reykjavík, Iceland

Álfheimar 74
104 Reykjavík
Iceland
Phone: 354 540 1200
Fax: 354 540 1099

Gallup is amongst the leading market research companies in Iceland with over 70% market share. Gallup offers full-scale market research based on the clients’ needs including all types of qualitative…

Founded 1990
Employees 45
Interviewers 150

Company type:

  • Full Service Market Research Agency

Affiliation:
Gallup Organization

Professional Associations:

  • GIA/WIN

Certification:
ISO9001; Vottun hf.

Gallup is amongst the leading market research companies in Iceland with over 70% market share. Gallup offers full-scale market research based on the clients’ needs including all types of qualitative and quantitative research.

Specialisations:

Quantitative research
• Weekly omnibuses
• Large internet panel (nationally representative)
• Telephone, mail, face to face and internet surveys
• PPM - Television and radio audience research
• Print media research
• TGI/Consumer study – yearly (consumption/brands/media/
lifestyle)
• Bi-monthly business-to-business research
• Quality of service audits (QSA)
• Polling
• Ad hoc studies
• Advertising mesuraments

Qualitative research
• Focus groups
• In-depth interviewing
• Mystery shopping

Human resource studies
• Work place audits
• Employee selection

Research specializations

Market Sectors

  • Consultancy
  • Public Sector / Government
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Customer Satisfaction Studies
  • Media Research
  • Audience Research

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • CAPI
  • CATI
  • Mail
  • Mystery shoppers
  • Online
  • PAPI

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Iceland

Key people

Mr. Tomas Bjarnason
Research Manager
ESOMAR Member

Dr. Tómas Bjarnason

Mrs. Vilborg Helga Hardardottir

Mr. Ólafur Veigar Hrafnsson

Mr. Olafur Elinarson

Mr. Gudni Rafn Gunnarsson

Share this company: Share on LinkedIn Share on Facebook Share on Twitter