GreyCells Research Services Pvt Ltd

New Delhi, India

B5/204, Safdarjung Enclave
110029 New Delhi
Phone: +919650130277

Our research services, offered for every stage of the marketing process, have been honed through extensive global experience, deep knowledge of the Indian market, its consumers and their cultural values.

Founded 2005
Employees 10

Company type:

  • Full Service Market Research Agency

At GreyCells, our highly collaborative and discovery driven approach to research helps deliver actionable insights that drive innovation and strategic planning on brands. Our team has diverse backgrounds spanning advertising, media and marketing but share a common passion to unravel the deep consumer space through non-stereotypical ways which allow us to transcend the physical.

GreyCells provides primary market research support and services for Indian as well as global brands. We work extensively with clients in North America, Europe and United Kingdom. Our distinctiveness lies in using innovative styles and methods of exploration for possible engagement with the brand and consumer. This gives way to discovering consumer expressions which are potent (be it verbal, visual, oral or sensorial).

We believe in constantly innovating and working with new ways to reach the consumer. Besides conventional methodologies (including ethnographies, immersive techniques and co-creations), we use online tools for consumer conversations that involve bulletin boards, online diaries, online groups. We have experience in conducing usability studies including UI/UX explorations that aid design thinking. We like to work hand in hand with our global clients and also provide operations support to help tide over local and cultural issues.

Research specializations

Market Sectors

  • Education
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • New Products
  • Technology

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • New Product Research
  • New Product Research - General
  • Online/Mobile Panel
  • Website Usability

Research Services

  • Mobile Research
  • Mobile Ethnography
  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards

Research conducted in


  • Asia (Pacific)


  • India

Key people

Ms. Nivedita Singh

Parul Ahuja, Project Head (International)

Anil Kumar Singh, Director (Consulting)

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