MarketVistas Consumer Insights Pvt Ltd

Mumbai, India

Corporate Member ESOMAR Corporate Member

401, Silicon Valley, J.K Mehta Road
Santa Cruz (W)
400054 Mumbai
India
Phone: +91 22 69421000

Full service research agency - Offer range of qualitative and quantitative methodologies & tools
Also do only data processing and tabulation assignments :
- Data cleaning, validation, open ended coding
- Analysis - Tabulation, Bi variate and multivariate analysis
Run bespoke online communities

Founded 2010

Company type:

  • Full Service Market Research Agency

Full service research agency,conduct work across India - both urban and rural, offer qualitative and quantitative research

Undertake data collection, data processing and reporting.

Also undertake only data processing and tabulation assignments :

- Data cleaning, validation, open ended coding

- Analysis - Tabulation, Bi variate and multivariate analysis



Set up in 2010, by two market research professionals - Shobha Subramanian and Soniya Mahajani (with a combined experience of close to 50 years). Have worked across categories.

Team of researchers passionate about understanding consumers, with a focus on delivering actionable findings

Company has undertaken different types of studies - New product development (Idea generation/screening, concept evaluation & screening, product development, pack), Communication testing, Brand health monitoring, Brand equity, Brand image/perceptions, Positioning, Market mapping/understanding, Market/need segmentation, Shopper behavior, Mystery shopping, Customer satisfaction, Dealer satisfaction Employee engagement, Process audits

COCO - platform for bespoke communities online. Have run bespoke communities in India for beauty among women - skin care, hair care, cosmetics, grooming for men - skin care, hair care, body wash, home care, F & B, e commerce,mobile service provider

Research specializations

Market Sectors

  • Demographics
  • Affluent
  • Entertainment
  • Entertainment Industry
  • Financial Services
  • Foods / Nutrition
  • Media
  • Television

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Consumer Research
  • New Product Research
  • New Product Research - General
  • Psychological / Motivational Research

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Consultancy
  • Marketing Research
  • New Product Research
  • Mobile Research
  • Mobile Qualitative
  • Panels
  • Communities

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • India

Key people

Ms. Subramanian Shobha
Director
ESOMAR Member

Ms Soniya Mahajani

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