MarketVistas Consumer Insights Pvt Ltd

Mumbai, India Corporate Member ESOMAR Corporate Member

401, Silicon Valley, J.K Mehta Road
Santa Cruz (W)
400054 Mumbai
India
Phone: +91 22 69421000

Full service research agency - Offer range of qualitative and quantitative methodologies & tools
Also do only data processing and tabulation assignments :
- Data cleaning, validation, open ended coding
- Analysis - Tabulation, Bi variate and multivariate analysis
Run bespoke online communities

Founded 2010

Company type:

  • Full Service Market Research Agency

Full service research agency,conduct work across India - both urban and rural, offer qualitative and quantitative research
Undertake data collection, data processing and reporting.
Also undertake only data processing and tabulation assignments :
- Data cleaning, validation, open ended coding
- Analysis - Tabulation, Bi variate and multivariate analysis

Set up in 2010, by two market research professionals - Shobha Subramanian and Soniya Mahajani (with a combined experience of close to 50 years). Have worked across categories.
Team of researchers passionate about understanding consumers, with a focus on delivering actionable findings
Company has undertaken different types of studies - New product development (Idea generation/screening, concept evaluation & screening, product development, pack), Communication testing, Brand health monitoring, Brand equity, Brand image/perceptions, Positioning, Market mapping/understanding, Market/need segmentation, Shopper behavior, Mystery shopping, Customer satisfaction, Dealer satisfaction Employee engagement, Process audits
COCO - platform for bespoke communities online. Have run bespoke communities in India for beauty among women - skin care, hair care, cosmetics, grooming for men - skin care, hair care, body wash, home care, F & B, e commerce,mobile service provider

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Airlines
  • Automotive
  • Apparel / Clothing
  • Beverages
  • Catering / Hospitality
  • Confectionery
  • Consultancy
  • Consumer Services
  • Cosmetics / Hygiene
  • Demographics
  • Affluent
  • Children
  • College / University Students
  • Ethnic - General / Multi-cultural
  • Mature / Seniors
  • Mothers
  • Parents
  • Teenagers / Youth
  • Durables / Electrical Goods
  • Detergents
  • Education
  • Electronics
  • Entertainment
  • Entertainment Industry
  • Movie / Film / TV Previews
  • Energy / Utilities
  • Financial Services
  • Fragrance Industry
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • Media
  • Cable / Satellite TV
  • Internet / Online
  • Print Publications
  • Radio
  • Television
  • New Products
  • Pet Owners / Foods / Supplies
  • Petrol / Oil / Gas
  • Publishing
  • Real Estate
  • Retail / Wholesale
  • Drug Stores / Pharmacies
  • Fast Food Industry
  • Mass Merchandisers
  • Restaurants / Food Service
  • Supermarkets
  • Service Industries
  • Technology
  • Telecommunications
  • Textile / Fashion / Clothing
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Business-to-business
  • Children / Youth's Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • Image Studies
  • International Studies
  • Lifestyle & Value Trends
  • Knowledge Management
  • Media Research
  • Internet / Online/Mobile
  • Print Publications
  • Radio
  • Television
  • New Product Research
  • Car Clinics
  • New Product Development
  • Packaging / Design
  • Product / Sensory Testing
  • Pricing Studies
  • Projective Techniques
  • Psychographic Research
  • Psychological / Motivational Research
  • Retail Research
  • Controlled Store Tests
  • Exit Interviews
  • Mystery Shopping
  • Shopper Insights
  • Reputation Research
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life
  • Tracking Studies
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Biometrics Research
  • Eye Tracking
  • Consultancy
  • Advertising / Communication
  • Business-to-Business Research
  • International Research
  • Marketing Research
  • New Product Research
  • Social / Cultural Research
  • Data Collection / Field Services
  • Data Collection Management
  • Desk Research
  • Gamification
  • Pre-Recruiting
  • Sampling
  • Mobile Research
  • Mobile Ethnography
  • Mobile Phone Surveys
  • Mobile Qualitative
  • Panels
  • Panels - General
  • Diary
  • Online
  • Telephone
  • Social Media Research
  • Business Insights
  • Monitoring and Analysis
  • Qualitative
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Sensory Research
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers
  • Online
  • PAPI
  • Research Software
  • Research Software - General
  • Support Service provider
  • Database Development

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • India

Key people

Ms. Shobha Subramanian
Director
ESOMAR Member

Ms Soniya Mahajani

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