401, Silicon Valley, J.K Mehta Road
Santa Cruz (W)
400054 Mumbai
India
Phone: +91 22 69421000
Full service research agency - Offer range of qualitative and quantitative methodologies & tools
Also do only data processing and tabulation assignments :
- Data cleaning, validation, open ended coding
- Analysis - Tabulation, Bi variate and multivariate analysis
Run bespoke online communities
Company type:
- Full Service Market Research Agency
Full service research agency,conduct work across India - both urban and rural, offer qualitative and quantitative research
Undertake data collection, data processing and reporting.
Also undertake only data processing and tabulation assignments :
- Data cleaning, validation, open ended coding
- Analysis - Tabulation, Bi variate and multivariate analysis
Set up in 2010, by two market research professionals - Shobha Subramanian and Soniya Mahajani (with a combined experience of close to 50 years). Have worked across categories.
Team of researchers passionate about understanding consumers, with a focus on delivering actionable findings
Company has undertaken different types of studies - New product development (Idea generation/screening, concept evaluation & screening, product development, pack), Communication testing, Brand health monitoring, Brand equity, Brand image/perceptions, Positioning, Market mapping/understanding, Market/need segmentation, Shopper behavior, Mystery shopping, Customer satisfaction, Dealer satisfaction Employee engagement, Process audits
COCO - platform for bespoke communities online. Have run bespoke communities in India for beauty among women - skin care, hair care, cosmetics, grooming for men - skin care, hair care, body wash, home care, F & B, e commerce,mobile service provider