Broadcast Audience Research Council

Mumbai, India

Corporate Member ESOMAR Corporate Member

Rose Cottage, Next to Citi Tower,
61, Dr. S S Rao Road, Parel East
400012 Mumbai
Maharashtra
India
Phone: +91 22 49226600

Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.

Founded 2010

Company type:

  • Secondary / Syndicated Research Services

Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.

Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.

With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • India

Key people

Dr. Derrick Gray
Chief Of Measurement Science
ESOMAR Member

Mr Sunil Lulla

Mr Rahul Dongre

Mr Mahendra Upadhyay

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