Graha Indomonang Building, 2nd Floor
Jl. Mampang Prapatan Raya No. 55,
12730 Jakarta

A Strategic Insights Consultancy based in Jakarta, Indonesia. We specialise in qualitative and quantitative studies, as well as cultural semiotics, neuroscience and business intelligence. We work in Indonesia and across Asia Pacific.

Professional Associations:

  • Perpi (Indonesian Market Research Society)

A Strategic Insights Consultancy based in Jakarta, Indonesia; working across Asia Pacific. Insight and strategy is our passion; We love helping our clients make the right decisions for new opportunities and growth through our expertise in understanding consumers, culture and businesses. We specialise in 4 areas:

1. Consumer Insights - Qualitative (Focus Group Discussions, In-depth interviews, Observation and Ethnography, Online insight communities, Neuromarketing, Co-creation & ideation, Expert interviews, Kids research) and Quantitative Research (Face to face interviewing, Online surveys, neuromarketing)

2. Cultural Insights and Trends - Passionate about culture, we utilise semiotics approaches to understand cultural meanings behind consumer behaviour, brands and marketing. We map cultural change, identifying emergent future trends so you can make smarter decisions for the future based on what?s happening next.

3. Brand and marketing strategy - Our approach is multidisciplinary, using behavioural science, neuromarketing, and semiotic thinking to identify actionable insights and translate them into a unique yet relevant brand and marketing strategy.

4. Business intelligence & Market Entry Strategy - Helping guide businesses to enter new markets.

Research specializations

Market Sectors

  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Real Estate
  • Technology
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Consumer Research

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Semiotics Research and Analysis
  • Research Software
  • Quantitative
  • Survey (questionnaire, sampling)

Research conducted in


  • Asia (Pacific)


  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand

Key people

Ms. Dawn Herdman
President Director

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