Milltown House
Milltown Road
6 Dublin
Ireland
Phone: +353-1-205.7500
Fax: +353-1-205.7522

Behaviour & Attitudes was founded in February 1985. The company specialises in problem-solving research - seeking creative solutions to problems of positioning, pricing, packaging and advertising.…

Founded 1985
Employees 35
Turnover EUR 4.000.000
Interviewers 200

Company type:

  • Full Service Market Research Agency

Affiliation:
Qualis System; Iris International

Professional Associations:

  • Marketing Society of Ireland

Behaviour & Attitudes was founded in February 1985. The company specialises in problem-solving research - seeking creative solutions to problems of positioning, pricing, packaging and advertising.

All assignments are handled by experienced, practical researchers whose philosophy is to attach particular importance to defining problems at the outset, in the belief that this pays dividends in producing cost-effective solutions and actionable results.

Qualitative and quantitative research techniques are applied as appropriate, often in tandem. Emphasis is placed on speedy and succinct reporting and on continued contact after report presentation to ensure effective use of research results.

The company also runs a bi-monthly syndicated survey (Barometer) based on a nationally representative sample of 1200 adults (15+ yrs).

Behaviour & Attitudes has a national panel of over 200 interviewers and a CATI unit controlled by a field manager with more than 20 years market research experience and a team of 5 supervisors (the company has partners in 16 countries).

Research specializations

Market Sectors

  • Beverages
  • Energy / Utilities
  • Financial Services
  • Foods / Nutrition

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Consumer Research
  • Tracking Studies
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Data Collection / Field Services
  • Desk Research
  • Quantitative
  • CATI
  • Mystery shoppers
  • Online

Research conducted in

Regions

  • America (North)
  • Europe (Northern/Western)

Countries

  • Ireland

Key people

Mr. Ian McShane
Executive Chairman
ESOMAR Member

Mr. Phelim O'Leary

Mr. Graham Wilkinson

Mr. Desmond Byrne

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