Brandman Marketing Research & Consultancy

Tel Aviv, Israel

57 Igal Alon st.
67891 Tel Aviv
Israel
Phone: +972-3-689.8100
Fax: +972-3-689.8101

Brandman Research is highly reputed for its professional and integrative qualitative and quantitative research solutions. Research solutions: segmentation, advertising efficacy, Brand equity tracking,…

Founded 1986
Employees 25
Interviewers 150

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • Israeli Assoc. of Psychologists, Tel Aviv

Brandman Research is highly reputed for its professional and integrative qualitative and quantitative research solutions. Research solutions: segmentation, advertising efficacy, Brand equity tracking, Business to Business, Consumer Research, Customer Satisfaction, CATI Omnibus, Packaging testing, concept testing, product placement testing, Projective techniques, internet Panels, Usage & Attitudes, In ho.

QUANTITATIVE: Face-to-face (PAPI and CAPI), Telephone (CATI), Online (CAWI)and Mystery Shopper, in shops observation & interviews.
QUALITATIVE: Focus groups (viewing facilities), Anthropological Research, In-depth interviews, Recruiting, in home interviews.
QUANTQUALT: Central locations (CAPI).

Research expertise in the following segments: Consumer (children, youths, adults, senors), Ethnic segments (new immigrants, Israeli Arabs and ultra-religious segments), Business to business (opinion leaders, all level management, merchants), Medical (PCPs, specialist, pharmacists, buyers, nurses). Advertising Efficacy - a new and unique model designed to measure change achieved by advertising.

Research specializations

Market Sectors

  • Beverages
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Tobacco / Cigarettes

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Consumer Research
  • New Product Research
  • Packaging / Design
  • Segmentation Research

Research Services

  • Data Collection / Field Services
  • Omnibus Surveys
  • Panels
  • Panels - General
  • Qualitative
  • Recruiting
  • Quantitative
  • CAPI
  • PAPI

Research conducted in

Regions

  • Middle East

Countries

  • Israel

Key people

Mrs. Ruthie Brandman
Managing Director
ESOMAR Member