Brandman Marketing Research & Consultancy
Ramat Gan, Israel
2 Jabotinsky St. floor 18
5250501 Ramat Gan
Israel
Phone: +972-3-689.8100
Brandman is a full service market research companty offering quantitative, qualitative and quant-qualt research in Israel. It is well reputed for its highly professional and effective hybrid research of combining the new and advanced tools with the classical ones.
Company type:
- Full Service Market Research Agency
- Qualitative Research Consultant / Focus Group Facility
- Quantitative Research Services
Professional Associations:
- Israeli Assoc. of market research companies
- Israeli Assoc. of Psychologists, Tel Aviv
Brandman Research is highly reputed for its professional and integrative qualitative and quantitative research solutions. Research solutions: segmentation, advertising efficacy, Brand equity tracking, Business to Business, Consumer Research, Customer Satisfaction, CATI Omnibus, Packaging testing, concept testing, product placement testing, Projective techniques, internet Panels, Usage & Attitudes, In ho.
QUANTITATIVE: Face-to-face (PAPI and CAPI), Telephone (CATI), Online (CAWI)and Mystery Shopper.
QUALITATIVE: Focus groups (viewing facilities), Online qualitative, Anthropological Research, In-depth interviews, In home interviews.
QUANTQUALT: Central locations (CAPI), Telephone and Online in depth, face to face and online.
Research expertise in the following segments: Consumer (children, youths, adults, senors), Ethnic segments (new immigrants, Israeli Arabs and ultra-religious segments), Business to business (opinion leaders, all level management, merchants), Medical (PCPs, specialist, pharmacists, buyers, nurses). Advertising Efficacy - a new and unique model designed to measure change achieved by advertising.
Research specializations
Research conducted in
Key people
Mrs. Ruthie Brandman
Managing Director
ESOMAR Member
