Astarea-Solutions for Management

Milan, Italy

Via Col Moschin 10
20136 Milan
Italy
Phone: +39-02-8942.3927
Fax: +39-02-8339.0294

We are a team of specialists in market research, communication, strategic/operational marketing and business knowledge management; in this regard each of us enjoys more than 20 years experience in…

Employees 5
Interviewers 200

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • Assolombarda, TP

We are a team of specialists in market research, communication, strategic/operational marketing and business knowledge management; in this regard each of us enjoys more than 20 years experience in their own area of competence.

Our mission is aimed at offering ad hoc solutions based on technical expertise, market knowledge and consultancy mindset.

We work throughout the following areas on a regular basis:
-Market analysis
-Consumer insight and needs
-Social Trends
-Product, service, brand development
-Communication
-Trade marketing
-Customer satisfaction and loyalty
-Concept testing

Our working method is based on different tools, applied separately or in combination with each other:
-Research: we provide focus and creative groups with consumers and company management, motivational interviews, face to face phone and online qual-quant interviews, etnographic-observational studies, mystery shopping, semiotic approaches.
-Desk analysis: we collect, elaborate and synthesize information from multiple sources inside/outside the company, with the help of advanced statistic techniques.
-Models: we apply mathematic or conceptual models for market segmentations, multidimensional brand equity studies, customer-related management systems, target profiling, name generation.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Confectionery
  • Foods / Nutrition
  • Petrol / Oil / Gas

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept Testing
  • New Product Research
  • Packaging / Design
  • Product / Sensory Testing
  • Semiotic and Cultural Analysis

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • Recruiting
  • Quantitative
  • CAPI
  • Mystery shoppers

Research conducted in

Regions

  • Worldwide

Countries

  • Italy

Key people

Ms. Laura Cantoni
Partner
ESOMAR Member

Mr. Giorgio Villa

Share this company: Share on LinkedIn Share on Facebook Share on Twitter