Agron Srl.

Milan, Italy

Via Solari 8
20144 Milan
Italy
Phone: +39-02-4810.0288
Fax: +39-02-4801.1530

Agron is a full service research company providing marketing research, planning and consultancy to support good business decisions.
RESEARCH APPROACHES
Integration of quantitative and qualitative…

Founded 2004
Employees 12
Interviewers 950

Company type:

  • Full Service Market Research Agency

Agron is a full service research company providing marketing research, planning and consultancy to support good business decisions.

RESEARCH APPROACHES
Integration of quantitative and qualitative methods.
- Quantitative: secondary data analysis, F2F, CATI, research over mail, time series and conjoint. Equipment: 48 CATI stations, custom market intelligence software.
- Qualitative: interviews, focus groups, observation, mystery shopping. Equipment: room for implementation and observation with one-way mirror, AV technology, CAQDA.

AREAS OF EXPERTISE
- Research for support of product development: multi-method approach combining observation, benchmarking and conjoint analysis (CVA-conjoint value analysis, ACA-adaptive conjoint analysis and CBC-choice based conjoint)
- Research for support of communication activities planning supporting the whole cycle: preparation of creative brief, test of communication strategy, test of creative solutions and measurement of communication effectiveness using our own tool CEM
- Brand measurement and development (architecture, identity, positioning, extension): multi-method approach combining secondary data analysis, survey, perceptual mapping and focus groups.

Research specializations

Market Sectors

  • Agriculture
  • Chemicals
  • Durables / Electrical Goods
  • Foods / Nutrition
  • Healthcare / Pharmaceutical

Research Solutions

  • Brand Research
  • Business-to-business
  • Customer Satisfaction Studies
  • International Studies
  • Pricing Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Omnibus Surveys
  • Panels
  • Panels - General
  • Qualitative
  • Focus groups
  • In-depth interviews

Research conducted in

Countries

  • Italy

Key people

Mr. Marco Caló
President and Managing Director
ESOMAR Member