Praxidia

Rome, Italy

Via di Priscilla, 101
00199 Rome
Italy
Phone: 390 686 5171
Fax: +39 06 86517444

Praxidia proposes an outstanding mix of consultancy, predictive and prescriptive analytics, data management, enterprise feedback management and specific qualitative and quantitative marketing research techniques to generate value by shaping an effective experience for both customers and employees

Founded 1990
Employees 100
Turnover EUR 16.000.000
Interviewers 800

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • Analytical services

Affiliation:
Praxidia

Professional Associations:

Certification:
ISO 9001:2015 (DASA Raegister)

Praxidia is the customer experience consultancy business of Teleperformance. Our services combine extensive operational experience, brought into Praxidia by decades of Teleperformance best-practice, with innovative marketing insight and analytics practice, coming from GN Research heritage.

Praxidia proposes an outstanding mix of consultancy, predictive and prescriptive analytics, process metering, data management, enterprise feedback management and specific qualitative and quantitative marketing research techniques to generate value by shaping an effective experience for both customers and employees.

Praxidia is able to handle any Business intelligence need though its flexible and highly specialized Service Line:
- Marketing Insight Service Line: specialized in design and carrying out complex research, supporting customer experience management for industry verticals that have a direct relationship with their client (Telcos, Banking, Utilities, etc.), as well as goods production and distribution verticals (FMCG, Retail, Pharma, etc.) where innovation is the focal point.
- Enterprise Feedback Management Service Line: Enterprise Feedback Management solution based on Transactional CX to trigger change management from root causes to 1-2-1 actions across Channels and Touchpoints.
- Analytics Service Line: specialized in Business Intelligence and advanced analysis of Big Data, through proprietary tools and business approaches to enhance the client value along the Customer Journey

Research specializations

Market Sectors

  • Energy / Utilities
  • Financial Services
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Customer Satisfaction Studies
  • International Studies
  • New Product Research
  • New Product Research - General
  • Pricing Studies

Research Services

  • Analytical Services
  • Data Driven Consultancy
  • Qualitative
  • Focus groups
  • Quantitative
  • CAPI
  • CATI
  • Online

Research conducted in

Regions

  • Asia (Pacific)
  • America (Central)
  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Armenia
  • Australia
  • Azerbaijan
  • Bahrain
  • Bangladesh
  • Belgium
  • Bhutan
  • Borneo
  • Brazil
  • British Indian Ocean Territory
  • Brunei
  • Cambodia
  • Canada
  • China
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Georgia
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Iraq
  • Ireland
  • Israel
  • Italy
  • Japan
  • Jordan
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Kuwait
  • Laos
  • Lebanon
  • Luxembourg
  • Macau
  • Malaysia
  • Maldives
  • Malta
  • Mexico
  • Mongolia
  • Myanmar
  • Nepal
  • Netherlands
  • Norway
  • Oman
  • Palestinian Territory
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Saudi Arabia
  • Singapore
  • Slovakia
  • Slovenia
  • Sri Lanka
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Thailand
  • Timor-Leste
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam
  • Yemen

Key people

Mr. Paolo Righetti
Managing Director
ESOMAR Member

Mr. Lino Coscione

Mrs. Cinzia Paterlini

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