Interactive Market Research

Naples, Italy

Via Rodolfo Falvo 20
80127 Naples
Phone: +39-081-229.2473
Fax: +39-081-229.2463

Active since 1999 with our unique combination of youth and expertise, we have now been recognized as reliable partner for local and international fieldwork and tabs by the most prestigious Research Companies in Europe. We combine the most advanced technological supports with the warmest human touch

Founded 1999
Employees 15
Turnover EUR 2.100.000
Interviewers 2000

Company type:

  • Full Service Market Research Agency


Professional Associations:

Inter@ctive Market Research is a full service market research institute specialized in developing “ad hoc” solutions to support researchers’ marketing process. Key advantage in working with Inter@ctive is the possibility of choosing both traditional and online methods (or a mix of the two). An excellent fieldwork organization, professional interviewers and the best locations all make Inter@ctivea reliable and easy-to-work-with partner for traditional research. Fast data collection, hard-to-find respondents, advanced proprietary technology: these are the main benefits of choosing Inter@ctive on line research. Clients can access Inter@ctive's proprietary on line panel (+220,000 households in Italy, France, Germany, UK and Spain).

Research specializations

Market Sectors

  • Automotive
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Healthcare / Pharmaceutical
  • Telecommunications

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • New Product Research
  • Car Clinics
  • Home Use Tests (iHUT)
  • Packaging / Design
  • Retail Research
  • Mystery Shopping

Research Services

  • Consultancy
  • Consumer Research
  • Data Collection / Field Services
  • Field Department - Independent
  • Qualitative
  • Focus groups
  • Quantitative
  • CAPI
  • Online

Research conducted in


  • Europe (Northern/Western)


  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom (GB)

Key people

Mr. Gian Luca Ghezzi
Partner at Interactive MR

Mr. Luca Ghezzi

Mr. Maurizio Pucci

Mr. Emanuele Alborghetti

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