Via Mosca 36
00142 Roma
Phone: 065 196 3915
Fax: 065 196 3915

B&C s.r.l. is a market research company founded in 1975 and specialised in a wide range of qualitative and quantitative studies to support the decision making process in Marketing.

Founded 1975
Employees 20
Turnover EUR 2.065.827
Interviewers 1200

Company type:

  • Full Service Market Research Agency

Globaldata INT'L S.r.l, Rome; Mewa; Terni; MacKinley Consulting, Next Adv, Rome

Professional Associations:

  • AISM
  • FITA Confindustria

ISO 9001:VISION 2008

We have a consolidated expertise in all major research methodologies such as:

marketing and social opinion,

quantitative, both ad hoc and multiclient or continuative,

qualitative, in-depth interviews, focus groups, phenomenological surveys, applied creativity,

business to consumer and business to business.

Our best products are:

Mystery Shopping (to understand consumer shopping behavior using a combination of in-store video recording, anthropological observation and customer intercept interviews), Customer Satisfaction analysis and Omnibus research.

Special emphasis is given to quality of fieldwork: 1200 interviewers, selected and trained by ISO 9001 directives.

Facilities: CATI center, meeting rooms, one way mirror, audio/video recording, English, French, Spanish, Deutch,Chinese spoken.

Our exclusive methodologies and high quality national staff will help you to optimize your Marketing effectiveness.

From 2014 B&C opened an headquarter in South Africa, in the city of Capetown. The location has at its disposal an office of 200 sqm. It is equipped with a 30-posts call center, it has about 60 inteviewers and an internal team of 15 people both from Italy and South Africa. It conducts especially industrial and financial researches, but the food consumer sector is also in expansion

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Chemicals
  • Healthcare / Pharmaceutical
  • Textile / Fashion / Clothing
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Customer Satisfaction Studies
  • Demographic Research
  • Media Research
  • Audience Research
  • Semiotic and Cultural Analysis
  • Tracking Studies

Research Services

  • Data Collection / Field Services
  • Omnibus Surveys
  • Qualitative
  • Recruiting
  • Quantitative
  • Mail
  • Mystery shoppers

Research conducted in


  • Africa


  • Angola
  • Botswana
  • Italy
  • South Africa

Key people

Ms. Giustina Badaracco
Managing Director

Ms. Giustina Gentile Badaracco

Ms. Romina Malaspina

Mr. Sandro Savoldelli

Ms. Stefania Padula

Mr. Nicola Ferrigni

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