Unicab Italia S.p.A

Rome, Italy

Via Nazionale, 243
00184 Rome
Italy
Phone: 390 648 8921
Fax: +39-06-487.4541

UNICAB is an independent, full service agency offering high quality research combined with actionable results.
The company was founded in 1967.
UNICAB is a founder member of ASSIRM (Association of…

Founded 1967
Employees 40
Interviewers 800

Company type:

  • Full Service Market Research Agency

Professional Associations:

Certification:
ISO 9001

UNICAB is an independent, full service agency offering high quality research combined with actionable results.

The company was founded in 1967.

UNICAB is a founder member of ASSIRM (Association of major market research companies in Italy).

Even employing a wide range of established research methodologies, UNICAB has developed a number of its own innovative methodologies and software tools.

Major fields of expertise: Media Research (Radio, TV, Press); Automotive; Financial Service; Insurance; Banking; Telecommunications; Transport and Tourism; Advertising Research; Customer Satisfaction Measurement; Business to business research; Social surveys; International surveys.

UNICAB conducts every type of ad hoc survey in: image studies, integrated research on marketing mix, advertising research, concept testing, product testing, clinic test, customer satisfaction measurement.

CUSTOMER SATISFACTION MEASUREMENT: In this field, UNICAB has developed original methodologies, software, know-how, assisting in a continuative way some of the largest Italian and multinational companies.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Financial Services
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Business-to-business
  • Concept development & Strategy
  • Concept Testing
  • Image Studies
  • New Product Research
  • Product / Sensory Testing

Research Services

  • Quantitative
  • CAPI
  • CATI
  • PAPI

Research conducted in

Countries

  • Italy

Key people

Mr. Nicola Brunetti
Managing Director
ESOMAR Member

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