ESOMAR Corporate Member
Viale Monza, 270
20128 Milano
Italy
Phone: + 39 02 27 00 70 19
Fax: +39 02 27 00 10 97
SAM Sensory and Marketing International is a leading international sensory and consumer research specialist working globally in more than 50 countries with 120 partners. We coordinate daily complex international tests tackling multi-cultural challenges.
Company type:
- Full Service Market Research Agency
Affiliation:
SAM Zurich; SAM Hamburg; SAM Paris; SAM Milan; SAM Munich; SAM Lausanne
Professional Associations:
- ESN-European Sensory Network (Norway)
- SFAS - Société Francaise d'Analyse Sensorielle (France): SGLWT/SOSSTA - Société Suisse des Sciences et Technologies Alimentaire (Switzerland)
- BVM-Bundesverband der Marktfoschung (Germany)
- BVE Berlin
- DGSens - Deu
SAM SENSORY AND MARKETING INTERNATIONAL LTD.
a leading solution provider for product performance
# SAM works globally in more than 50 countries supporting the Internationalization of products and brands with a Unique Network in Sensory Marketing
o Own fully digitized facilities: Hamburg, Milan, Munich, Paris, Zurich
o 151 Central Location Test places, 91 Sensory Booths
# SAM applies Sensory Science & Consumer Research delving into the consumer's consciousness and the subconscious, revealing the driving forces for product liking, brand loyalty and desire.
# SAM screens prototypes, analyzes product and brand performance in order to
o ensure the claim fits to the product perception
o achieve best liked product status
o optimize product performance
# SAM's modeling of consumer liking brings to light new consumer segmentation enabling optimal strategic positioning in competitive environments
# SAM opens the door to the ultimate match between consumer and product
SAM - makes sense.
Research specializations
Research conducted in
Key people
Mr. Paolo Manfredi
Managing Director
ESOMAR Member
Ivan Tronconi
Resources
