Sinaptica S.r.l.

Milan, Italy

Via Camillo Hajech 37
20129 Milan
Italy
Phone: +39-02-7000.9486
Fax: +39-02-7000.9510

Qualitative/psychological marketing research (advertising research; new product research; typology studies; packaging research; product & brand image; concept & product test). Depth interviews, group…

Founded 1990
Employees 7
Interviewers 900

Company type:

  • Qualitative Research Consultant / Moderator

Professional Associations:

  • ESOMAR

Qualitative/psychological marketing research (advertising research; new product research; typology studies; packaging research; product & brand image; concept & product test). Depth interviews, group discussions and creative groups are carried out by selected and personally briefed psychologists, particularly trained in the application of specific interviewing techniques.

Quantitative sociological and marketing research: the instruments used are the characteristics by their high diagnostic power and the operating style distinguishes itself by a careful quality control which also includes a specific analysis of the contents of the questionnaires.

Comprehensive range of ad hoc techniques applied to all stages of product and advertising life-cycle.

Facilities: TV-circuit; one way-mirror, audio-video recoding equipment.

Research specializations

Market Sectors

  • Automotive
  • Consultancy
  • Foods / Nutrition
  • Legal / Lawyers
  • Toys / Games

Research Solutions

  • Consumer Research
  • Customer Satisfaction Studies
  • New Product Research
  • New Product Research - General
  • Packaging / Design
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting

Research conducted in

Regions

  • Europe (Central/Eastern)
  • America (South)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Austria
  • Belgium
  • Brazil
  • Czech Republic
  • Denmark
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Poland
  • Portugal
  • Spain
  • Switzerland
  • United Kingdom (GB)

Key people

Mr. Michele Ivaldi
Amministratore Unico
ESOMAR Member

Ms. Daniela Berti

Share this company: Share on LinkedIn Share on Facebook Share on Twitter