SGR International S.r.l.

Rome, Italy

Via Cesare Pascarella 46
00153 Rome
Italy
Phone: +39-06-581.0366
Fax: +39-06-589.5834

SGR International is a full-service marketing research consultancy with a wide expertise in pharmaceutical/health and body care research and carries out both qualitative and quantitative studies.…

Founded 1985
Employees 16
Turnover ITL 4.000.000.000
Interviewers 190

Company type:

  • Consulting services

Affiliation:
PBIRG; EphMra

Professional Associations:

SGR International is a full-service marketing research consultancy with a wide expertise in pharmaceutical/health and body care research and carries out both qualitative and quantitative studies.

Methodologies:
- minigroups, focus groups, case histories, diaries; in-depth, semi-structured, phone, CATI/CAPI/CAWI; TDIs both webcam or webex assisted; online interviews; bulletin boards; ethnographic research
- product development, product concept testing, product positioning, message testing, company image, product image, advertising test, tracking studies, customer satisfaction, name and packaging test
- material translation, transcriptions, content and conjoint analysis, full and summary reports.

Areas of interests:
- medical, pharmaceutical, health-economics, cosmetic and consumer.

Targets:
- Opinion Leaders, Specialists, GPs, nurses, patients, caregivers, users;
- consumers.

In-house resources:
- 2 focus group facilities, both with one way mirror, simultaneous translation, audio & video-recording, CCTV system;
- audioconference; videoconference (Focus Vision); two-way telephone link concurrent to focus groups;
- CATI & CAPI system.

Research specializations

Market Sectors

  • Healthcare / Pharmaceutical

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • New Product Research
  • New Product Development
  • Product / Sensory Testing

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Statistical Analysis
  • Consultancy
  • New Product Research
  • Data Collection / Field Services
  • Desk Research
  • Research Software
  • Research Software - General

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Italy

Key people

Mr. Piergiorgio Rossi
Managing Director
ESOMAR Member

Mr. Silvestro Rossi, Dr.

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