Focus S.r.L.

Focus is a full market research agency established in 1991, specialized in both qualitative and quantitative surveys.

Specializations:
QUANTITATIVE:
Fieldwork of any type of consumer, national and international research.
- Copy / Product test
- Concept test
- In-home study
- Hall test
- Face-to-face
- Smell and colour tests
- Panels

QUALITATIVE:
- Focus group
- Creative groups
- In-depth interviews
- Communication and advertising; packaging; product positioning; brand image

High quality range of techniques applied:
- Creative projective
- Verbal semantic
- Coinemic analysis
- R.E.D. and semi-hypnotic
- Tachystoscope analysis
- Lüscher colour tables
A special methodology applied to collages, already presented in International Congresses. We cover the most important Italian cities; we also manage the international field with E.C. partners.

FACILITIES:
- One-way mirror separate room for clients
- Simultaneous translation
- Audio/Video/TV circuit, and recording
- Video conference
- Written transcriptions and translations
- English, French, Portuguese spoken