Focus S.r.L.

Rome, Italy

Via Pietro Borsieri 12
00195 Rome
Italy
Phone: +39-06-372.8911
Fax: +39-06-372.3842

Focus is a full market research agency established in 1991, specialized in both qualitative and quantitative surveys.
Specializations:
QUANTITATIVE:
Fieldwork of any type of consumer, national and…

Founded 1991
Employees 5
Interviewers 700

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AQR
  • QRCA

Certification:
Accredited with the UNI EN ISO 9001:2000 quality system, certified by Certitalia srl

Focus is a full market research agency established in 1991, specialized in both qualitative and quantitative surveys.

Specializations:
QUANTITATIVE:
Fieldwork of any type of consumer, national and international research.
- Copy / Product test
- Concept test
- In-home study
- Hall test
- Face-to-face
- Smell and colour tests
- Panels

QUALITATIVE:
- Focus group
- Creative groups
- In-depth interviews
- Communication and advertising; packaging; product positioning; brand image

High quality range of techniques applied:
- Creative projective
- Verbal semantic
- Coinemic analysis
- R.E.D. and semi-hypnotic
- Tachystoscope analysis
- Lüscher colour tables
A special methodology applied to collages, already presented in International Congresses. We cover the most important Italian cities; we also manage the international field with E.C. partners.

FACILITIES:
- One-way mirror separate room for clients
- Simultaneous translation
- Audio/Video/TV circuit, and recording
- Video conference
- Written transcriptions and translations
- English, French, Portuguese spoken

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Detergents
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Consumer Research
  • New Product Research
  • Product / Sensory Testing
  • Semiotic and Cultural Analysis

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • Mystery shoppers
  • PAPI

Research conducted in

Regions

  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Belgium
  • Denmark
  • France
  • Germany
  • Ireland
  • Italy
  • Japan
  • Luxembourg
  • Norway
  • Portugal
  • Russian Federation
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Luigi Toiati
chairman
ESOMAR Member

Mrs. Monica Silvestrini

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