Milan, Italy

Via Vitruvio, 2
20124 Milan
Phone: +39-02-2940.8897
Fax: +39-02-2940.5764

QT expert in Retail and Insight marketing - Shopper understanding e omnichannel studies

Founded 1993
Employees 5
Turnover EUR 1.000.000
Interviewers 400

Company type:

  • Consulting services
  • Full Service Market Research Agency


QT is a market research agency based on a deliberately small and selected team to ensure quality and continuity in a stimulating and innovative environment.

QT has the license of ENVIROSELL, an international company specialized in In Store Research and Shopper Behaviour Analysis.

QT is made up by 3 divisions:

- Ad hoc Survey (quantitative and qualitative)

- Innovation Lab (qualitative)

- Retail Division: a structure dedicated to the study and close examination of the dynamics of the relationship between consumers and the point of sale of any type and size: from banks to hypermarkets, from department stores to small shops, from cosmetics to technology.

- QT System dedicated to web researches

QT's exclusive products:

- Signs&Insights (special qualitative analysis)

- Shop&Buy (in store customer interception)

- Act In Store (to measure effects of In Store Activities)

- Whazshop (qualitative In store research using mobile phone - whatsapp)

- Prototype Store Test (Envirosell)

Research specializations

Market Sectors

  • Consultancy
  • Retail / Wholesale
  • Drug Stores / Pharmacies
  • Fast Food Industry
  • Restaurants / Food Service
  • Textile / Fashion / Clothing

Research Solutions

  • Ethnographic Research
  • Retail Research
  • Exit Interviews
  • Mystery Shopping
  • Shopper Insights
  • Store Audits

Research Services

  • Consultancy
  • Marketing Research
  • Panels
  • Panels - General
  • Qualitative
  • Creativity / Ideation Workshops
  • Quantitative
  • Mystery shoppers
  • Research Software
  • Qualitative
  • Ethnography

Research conducted in


  • Europe (Northern/Western)


  • Italy

Key people

Mrs. Giusi Scandroglio
Managing Director

Mrs. Elisabetta Colombini

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