Via Forze Armate 260/2
20152 Milan
Phone: +39-3356390223
Fax: +39 02 498 1878

Alphabet is an independent agency, highly specialised in qualitative research and communication studies. Like the letters of the alphabet, modern brand signs (logos, words, images, colours) are linked by codes which must be governed in the best possible way. That is Alphabet’s area of expertise.

Founded 1995
Employees 3

Company type:

  • Full Service Market Research Agency


Our work embraces all forms of corporate activities aimed at positioning and communicating brands and products. Major services include:
- Adverts pre-post testing
- Brand image studies
- Package testing
- Name studies
- Website testing
- Social media monitoring
- Netnography

We mostly use qualitative research (in depth interviews, focus groups, creative workshops), but can also provide well integrated quali/quantitative and web-based research.

In Alphabet, long experience in marketing research is combined with continuously updated competences in sociology, semiotics, anthropology, linguistics. We are also very skilled in brand stories and storytelling techniques.

Staffed by senior researchers, Alphabet is a flexible agency accustomed to adding consultancy to analysis and reaching actionable results in record time. Our team is fluent in Italian, English and French.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Foods / Nutrition
  • Healthcare / Pharmaceutical

Research Solutions

  • Brand Research
  • Consumer Research
  • Psychological / Motivational Research
  • Semiotic and Cultural Analysis
  • Online/Mobile Panel

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Semiotics Research and Analysis
  • Quantitative
  • Online

Research conducted in


  • Asia (Pacific)
  • America (North)
  • Europe (Northern/Western)


  • China
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Spain
  • Thailand
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Joseph Sassoon
Linkedin profile

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