Tokyo Opera City Tower 24F
3-20-2, Nishishinjuku, Shinjuku-ku
163-1424 Tokyo
Phone: +81-3-6859.2285
Fax: +81-3-6859.2292

R&D has almost 50 years of experience as a full-service marketing research company.

Founded 1968
Employees 110
Turnover JPY 2.600.000.000
Interviewers 880

Company type:

  • Full Service Market Research Agency
  • Analytical services
  • International Market Research Services

Global NR

Professional Associations:

  • JMRA
  • JMA

Privacy Protection Compliance (Privacy Mark) by JMRA

R&D has always been a fully independent marketing research and consulting company. We offer only superior services in our commitment to satisfy our clients, and have confidence in our capabilities for dealing with all of their individual needs.

Our specialty is Business-to-Consumer, especially in the fields of product development, market views, brand concept and communication, customer satisfaction, and consumer lifestyles. Since 1982, we have used our own original study to analyze basic consumer trends, as well as demands, priorities and attitudes of all demographic groups aged 18 to 79. This study is conducted annually with a panel of 3000 samples, and our findings over the years have resulted in a deep understanding of Japanese consumers. We use the knowledge we have acquired to grasp consumer lifestyles and a sense of their values as reflected in purchasing behavior.

R&D has in-house facilities for in-hall tests and fully equipped FGD rooms for the more than 400 focus groups we conduct each year.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • IT / Software / Hardware

Research Solutions

  • Brand Research
  • Consumer Research
  • Media Research
  • Audience Research
  • New Product Research
  • Product / Sensory Testing
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Panels
  • Communities
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • Online

Research conducted in


  • Asia (Pacific)
  • America (North)
  • Europe (Northern/Western)


  • China
  • France
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Italy
  • Japan
  • Korea, Republic of
  • Malaysia
  • Netherlands
  • Philippines
  • Singapore
  • Spain
  • Taiwan
  • Thailand
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Mr. Yoichi Yamamoto

Mr. Jun Takehana

Share this company: Share on LinkedIn Share on Facebook Share on Twitter