Nippon Research Center, Ltd.

Tokyo, Japan

2-7-1 Nihonbashi honcho
Chuo-ku
103-0023 Tokyo
Japan
Phone: +81-50-3785-0700
Fax: +81-3-6667.3470

Nippon Research Center is one of the largest research agencies in Japan.
We provide strategic marketing and communication solutions, produced through innovative and proven techniques. We help our clients reach their goals in Japan and across the world.

Founded 1960
Employees 105
Turnover JPY 2.800.000.000
Interviewers 1100

Company type:

  • Full Service Market Research Agency

Affiliation:
Gallup International Association ,WIN(Worldwide Independent Network)

Professional Associations:

  • JMRA
  • JMA

Nippon Research Center is one of the largest research agencies in Japan.



We provide strategic marketing and communication solutions, produced through innovative and proven techniques. We help our clients reach their goals in Japan and across the world.



Proven Methodologies:

- Quantitative

* Face-to-Face interviews

* Telephone Interviews (CATI)

* Internet Surveys (size of panel is 5500,000)

* Mail Surveys

* Omnibus Surveys (monthly, nationwide, 1200s)

* Central Location Tests

* Home Use Tests

- Qualitative

* Group Interviews

* In-depth Interviews

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Apparel / Clothing
  • Beverages
  • Casinos/Gambling
  • Entertainment
  • Entertainment Industry
  • Movie / Film / TV Previews
  • Music Tests
  • Theater Counts & Research
  • Financial Services
  • Foods / Nutrition

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Children / Youth's Research
  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Demographic Research
  • Employee Research
  • International Studies
  • Media Research
  • Media Research - General
  • Radio
  • Television
  • New Product Research
  • Car Clinics
  • Home Use Tests (iHUT)
  • Packaging / Design
  • Product / Sensory Testing
  • Public Opinion / Political
  • Opinion Polling
  • Political Polling
  • Public Opinion Research
  • Retail Research
  • Exit Interviews
  • Mystery Shopping
  • Senior Citizen / Mid-life
  • Syndicated Research
  • Tracking Studies
  • Usage & Attitude Studies
  • Validation Services
  • Online/Mobile Panel

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Segmentation Analysis
  • Data Collection / Field Services
  • Desk Research
  • Omnibus Surveys
  • Panels
  • Panels - General
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Quantitative
  • CAPI
  • CATI
  • Mail
  • Mystery shoppers
  • Online
  • PAPI
  • Support Service provider
  • Business Intelligence Tools

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Japan

Key people

Mr. Inahiro Suzuki
President
ESOMAR Member

Mr. Fumio Suzuki

Ms. Kumiko Kondo

Ms. Chie Michihiro