Sugata Research

Tokyo, Japan

Ishiyama Building 3F, 1-58-1 Yoyogi,
Shibuya-ku
151-0053 Tokyo
Tokyo
Japan
Phone: +81-3-5304.0339
Fax: +81-3-5304.0340

We established Sugata Research to bring a more personal approach to qualitative research in Japan and deliver thinking as individual as each specific business or marketing challenge. Since then we've…

Founded 2007
Employees 19
Turnover JPY 400,000,000
Interviewers 20

Company type:

  • Qualitative Research Consultant / Moderator

Affiliation:
ESOMAR

Professional Associations:

  • JMRA

We established Sugata Research to bring a more personal approach to qualitative research in Japan and deliver thinking as individual as each specific business or marketing challenge. Since then we've helped hundreds of brands across sectors - from FMCG, to technology, to pharmaceuticals - find their ideal form in this often misunderstood market.

Our team of seasoned, bilingual researchers bring together an intimate local understanding with a globally informed perspective on brand thinking and marketing trends. We fit our method to the project, using whatever helps get us closer to consumer realities, with in-home ethnographies, 'live' in-store encounters, consumer video-blogs & of course well-thought-through consumer groups just part of our recent toolkit.

Above all we believe that that intelligent interpretation, informed by a keen understanding of the underlying business issues, is the key to creating real value and direction for our clients.

Our in-house field team gives us access to even hard-to-reach samples and ensures a quality grounding to all of our work.We have experience of both quantitative and multi-national projects with a network of like-minded partners throughout Asia and beyond.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Cosmetics / Hygiene
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Telecommunications

Research Solutions

  • Business-to-business
  • Concept development & Strategy
  • Concept Testing
  • New Product Research
  • Packaging / Design
  • Usage & Attitude Studies
  • Website Usability

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Japan

Key people

Mr. Andrew Darton
Managing Director
ESOMAR Member

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