Shorei Bldg. 9f
3-4-14 Toyosaki, Kita-ku
531-0072 Osaka
Osaka
Japan
Phone: +81-6-6359-2231
Fax: +81-6-6359-2238

Group of Female Professionals in the field of Research:
We are a group of professional female researchers. Our everyday life scenes are mainly led by women. Women are a main player in the field of…

Founded 1983
Employees 25
Turnover JPY300,000,000
Interviewers 2

Company type:

  • Qualitative Research Consultant / Moderator
  • Qualitative Research Consultant / Focus Group Facility
  • Quantitative Research Services

Affiliation:
ESOMAR

Group of Female Professionals in the field of Research:
We are a group of professional female researchers. Our everyday life scenes are mainly led by women. Women are a main player in the field of marketing.
Those who are well aware of such women’s minds and behaviors are also women themselves. We are constantly looking into women’s life scenes through the eyes of women.

Supporting a Multi-National Corporation for their Research Activities:
For the past 30 years, Fem Marketing House has been conducting consumer marketing researches for a leading multinational corporation. Now the client company has built a competitive edge in the mature Japanese market.

Integrated Qualitative Research Service:
We specialize in qualitative research in which respondents’ deep insights and behaviors are explored and causation for those behaviors/reactions is pursued.
We provide a comprehensive service from research planning, execution to strategy proposal.

Expand our business into Asia in 2016:
With an increasing demand from clients for research execution in Asian countries, we daringly decided to start providing qualitative research service in several countries in Asia. Fem Marketing House has already established an overseas office in Singapore in November 2015. With this base in Singapore, we will start providing qualitative research services in Asian countries, for Japanese and global companies in need of such researches.

Research specializations

Market Sectors

  • Beverages
  • Cosmetics / Hygiene
  • Detergents
  • Foods / Nutrition

Research Solutions

  • Consumer Research
  • Ethnographic Research
  • New Product Research
  • Product / Sensory Testing
  • Retail Research
  • Shopper Insights

Research Services

  • Biometrics Research
  • Eye Tracking
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Indonesia
  • Japan
  • Philippines
  • Singapore
  • Thailand

Key people

Ms. Kyoko Nakata
Representative Of The Company
ESOMAR Member

Ms. Chihiro Yamada
Research Coordinator
ESOMAR Member

Yuko Morizane

Yumi Ikeda

Koichiro Machi

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