R2 Insights

Experienced, flexible, and always plugged into the Japanese market, providing our clients with qualitative research services and real insights is not simply what we are great at, but it is also our passion.

Over 20 years of experience in the Japanese market, combined with a small team of talented researchers and moderators, we can help unravel the often complex and misunderstood Japanese market for you, and deliver the type of insights that are critical for success in this market.

While Japan is a very different market, and a very different culture, the idea that methodologies used in other markets can't be done in Japan is at best a tired old myth, and in some cases little more than an excuse for a lack of expertise and flexibility. Consideration of cultural differences is (of course) often needed, but in our experience nearly anything can be done here, given the right approach and the right team.

When it comes to qualitative research, you name it, and the chances are we have done it.
From more traditional focus group, in-depth interview, and ethnographic methodologies, to analyzing social media to expand our understanding of brands, we pride ourselves on being able to use a diverse range of approaches to achieve the outcomes that our clients’ desire.

Usability research is another of our key strengths, with extensive experience in both mobile and PC based usability testing.