International Marketing Research Co. Ltd. (IMR)

Bunkyo-ku / Tokyo, Japan

Vision Place
1-7-12 Hongo
113-0033 Bunkyo-ku / Tokyo
Japan
Phone: +81-3-3868.8941
Fax: +81-3-3868.8942

International Marketing Research is a full-service marketing research firm that specializes in putting foreign-based companies in touch with the Japanese market. Of course, we also provide research…

Founded 1986
Employees 16
Interviewers 120

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • JMRA

International Marketing Research is a full-service marketing research firm that specializes in putting foreign-based companies in touch with the Japanese market. Of course, we also provide research services for domestic companies and domestically-owned subsidiaries of international corporations, but the large majority of our clients are headquartered and capitalized outside of Japan. We are equally proficient at both consumer-oriented and business-oriented research.

Research specializations

Market Sectors

  • Cosmetics / Hygiene
  • Financial Services
  • IT / Software / Hardware
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • New Product Research
  • Product / Sensory Testing
  • Projective Techniques
  • Public Opinion / Political
  • Opinion Polling
  • Tracking Studies

Research Services

  • Panels
  • Panels - General
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CATI
  • PAPI

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Austria
  • Barbados
  • Belgium
  • Brazil
  • Brunei
  • Canada
  • Chile
  • China
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • India
  • Indonesia
  • Italy
  • Japan
  • Korea, Republic of
  • Kuwait
  • Malaysia
  • Martinique
  • Mexico
  • Netherlands
  • Norway
  • Pakistan
  • Panama
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Saudi Arabia
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Venezuela

Key people

Ms. Miyako Utano
President / Managing Director
ESOMAR Member

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