Yuzu Kyodai, Co. Ltd

Minato-ku, Japan

2-18-12 Akasaka
105-0072 Minato-ku
Phone: +81-8019875569

We work to solve business problems across disciplines, linking insight with execution, from Tokyo to the world.

Founded 2013
Employees 10

Company type:

  • Consulting services
  • International Market Research Services

Yuzu Kyodai is an independent insight-driven brand & business strategy agency. Bringing together an eclectic, complimentary, and unique mix of expertise, YK believes that business problems need to be approached from a multitude of angles in order to fully understand the challenges, transcend the usual cookie cutter approach and get to the right solution.

No challenge is too complex, no ​objective is too small.

In just a couple years since our establishment in Tokyo, we have worked with some of the world's most recognisable brands and organisations in Japan, across Asia and Europe.​ ​We believe​ our​ ​diversity of specialisms is a business strength. Our core team comprises market researchers, advertising planners, designers, academics, architects, business consultants, and innovation entrepreneurs​. Together, we provide companies and brands with unparalleled insights, and complete solutions. ​

Get in touch if you want to find out more.

Research specializations

Market Sectors

  • Durables / Electrical Goods
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Technology

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Consumer Research
  • New Product Research
  • New Product Development
  • Online/Mobile Panel

Research Services

  • Consultancy
  • Advertising / Communication
  • Consumer Research
  • International Research
  • Marketing Research
  • Qualitative
  • Focus groups

Research conducted in


  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Argentina
  • Australia
  • Bahrain
  • Brazil
  • Canada
  • China
  • Germany
  • Hong Kong
  • Indonesia
  • Japan
  • Korea, Republic of
  • Macau
  • Malaysia
  • Mexico
  • Philippines
  • Qatar
  • Switzerland
  • Taiwan
  • Thailand
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Mr. Markus Winter
Linkedin profile

Mr. Sven Palys (Co-CEO)

Share this company: Share on LinkedIn Share on Facebook Share on Twitter