Marketing Research Services, Inc.

Tokyo, Japan

Shin-Otsuka Plaza Building
5-9-2 Otsuka Bunkyo-ku
112-0012 Tokyo
Japan
Phone: +81-3-5976.0711
Fax: +81-3-5976.0730

Founded in 1959, our company has evolved together with the history of
marketing research in Japan.
We are a full-fledged Japanese company with a long experience, mainly with
ad hoc research on…

Founded 1959
Employees 65
Interviewers 250

Company type:

  • Full Service Market Research Agency

Affiliation:
Japan Marketing Research Association; Japanese Marketing Association

Founded in 1959, our company has evolved together with the history of
marketing research in Japan.
We are a full-fledged Japanese company with a long experience, mainly with
ad hoc research on general consumer goods, and have been highly satisfied by both Japanese and
international clients who are mainly food and beverage manufacturers.

Our services involve any marketing research phases supported by highly
skilled specialist team;
research design, data collection, data entry, data analysis, data
interpretation, report presentation.

We are happy to take care of even just one single phase, such as data
collection.
Our experience with fieldwork techniques are very well varied, covering
online, door-to-door, CLT, FGI/PI, home visit.
Our strong network of fieldwork force is one of the best in Japan, covering
the entire Japan with 30,000 registered monitors, including senior users, and our own facility for
CLT and FGI in Tokyo,
which enables us to support you for the most competitive and reasonable
price in the market.

Research specializations

Market Sectors

  • Beverages
  • Chemicals
  • Confectionery
  • Cosmetics / Hygiene
  • Foods / Nutrition

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • Media Research
  • Internet / Online/Mobile
  • New Product Research
  • Product / Sensory Testing
  • Psychological / Motivational Research
  • Usage & Attitude Studies

Research Services

  • Panels
  • Panels - General
  • Quantitative
  • CAPI
  • Mystery shoppers
  • Online
  • PAPI

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Japan

Key people

Ms. Eriko Iwakawa
President
ESOMAR Member

Ms. Misato Otsuki

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