Japan Consumer Marketing Research Institute

Tokyo, Japan

Palace Side Bldg, 2F
1-1-1 Hitotsubashi,, Chiyoda-ku
100-0003 Tokyo
Japan
Phone: +81-3-3217-8400
Fax: +81-3-3217-8401

JMR Japan Consumer Marketing Research Institute is a 21-year-old, privately-owned company headquartered in Tokyo providing marketing research, marketing planning and strategy planning. Field work…

Founded 1991
Employees 47
Interviewers 80

Company type:

  • Full Service Market Research Agency

Affiliation:
American Chamber of Commerce Japan (ACCJ)

Professional Associations:

  • Japan Marketing Research Association

Certification:
Japan Privacy Mark ISO

JMR Japan Consumer Marketing Research Institute is a 21-year-old, privately-owned company headquartered in Tokyo providing marketing research, marketing planning and strategy planning. Field work methods include ethnographic, projective, biometric (eye-tracking technology) and internet surveys. With partners, JMR regularly conducts consumer marketing field work in China, Korea, the US and Europe. Recruiting, panel organization, field work and data analysis are conducted in-house by JMR staff. Facilities at JMR include state-of-the art, networked interviewing and observation facilities. JMR clients are multinational consumer goods and services providers as well as government agencies in Japan and overseas.

Research specializations

Market Sectors

  • Consultancy
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Foods / Nutrition

Research Solutions

  • Brand Research
  • Consumer Research
  • Ethnographic Research
  • New Product Research
  • New Product Research - General
  • Usage & Attitude Studies

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Panels
  • Panels - General
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Quantitative
  • PAPI

Research conducted in

Regions

  • Asia (Pacific)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Japan

Key people

Mr. Hisakazu Matsuda
Representative Director
ESOMAR Member

Mr. Richard May

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