IDEAFUND Co., Ltd.

Tokyo, Japan Corporate Member ESOMAR Corporate Member

6-14-8, Ginza, Chuo-ku,
104-0061 Tokyo
Japan
Phone: +81364034631

IDEAFUND is a professional marketing research agent located in Tokyo. We've collaborated with many global companies and helped them understand Japanese consumers and culture deeply. We meet the requirements needed of our clients for collecting data of the whole Japanese market.

Founded 2018

Company type:

  • Full Service Market Research Agency
  • Analytical services
  • Qualitative Research Consultant / Focus Group Facility

Affiliation:
greenbook

Professional Associations:

  • epic
  • Japan Marketing Academy

IDEAFUND is a professional marketing research agent located in Tokyo. We've collaborated with many global companies and helped them understand Japanese consumers and culture deeply. We have more than 10M respondents.
Our experts, holding MD / PhD in anthropology or sociology, carry out the full range of marketing research including field work, ethnography, MROC, depth interview and questionnaires. We will approach user's deep psychology by depth interview where consumer and researcher interact in a one-to-one manner. It is possible to acquire deep insight by observing answers and reactions.
Fieldwork and ethnography method, it will be understood that consumers do not necessarily agree with what actually happens. Our experts carefully observe the lives of consumers and observe themselves in various situations, so that consumers are also unconscious of behavior patterns. By combining this method with a questionnaire survey, it becomes possible to understand more compound, three-dimensional users and consumers.
We work with worldwide leading companies, helping them to understand the lives of Japanese people. Our strengths are diversity in expertise; it is also possible to output in English, French, Chinese, Indonesian, Korean and other languages. Putting the same emphasis on leading the business solution as conducting professional research, we have helped our clients to develop market-leading brands, products and services in Japan. Our networks cover the whole Japanese market.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Consultancy
  • Consumer Services
  • Education
  • Financial Services

Research Solutions

  • Brand Research
  • Consumer Research
  • Lifestyle & Value Trends
  • New Product Research
  • New Product Research - General

Research Services

  • Analytical Services
  • Statistical Analysis
  • Consultancy
  • Marketing Research
  • Data Collection / Field Services
  • Data Collection Management
  • Questionnaires
  • Research Software
  • Quantitative
  • Survey (questionnaire, sampling)

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Japan

Key people

Mrs. NAOKO OKAWACHI
CEO & Founder
ESOMAR Member

Share this company: Share on LinkedIn Share on Facebook Share on Twitter