Tokyo, Japan

5th Floor Forum Akasaka, 2-19-4 Akasaka, Minato-ku
107-0052 Tokyo
Phone: +81-03-6277-6812
Fax: +81-03-6277-6814

Values possesses the largest scale of online behavior log of Japanese consumers. We provide SaaS tool "Dockpit" which enables you to monitor competitors' promotion strategy online. We also conduct customized research and consulting to support companies developing their marketing strategy in Japan.

Founded 2009
Employees 133

Company type:

  • Full Service Market Research Agency
  • Analytical services
  • Online Panels / Online Communities

Professional Associations:

  • JIAA - Japan Interactive Advertising Association

1.Company Profile
VALUES is founded in 2009 in Tokyo, Japan. Our CEO used to be the president of Macromill -a leading research company in Japan. 

2. Client Examples
We work with over 250 listed companies worldwide, including Google, Cabinet Office of Japan etc.
Our clients cover for major companies in various industries such as FMCG, healthcare, home appliances, automobile, advertisement agency, consulting firm etc.

3. Specialties
・We possess the largest scale (over 2.5 million panel members) of online behavior log of Japanese consumers.
・SaaS tool "Dockpit" covers for industry and trend analysis, competitors' online strategy monitoring and consumer research within Japan.
・Questionnaire answers can be linked with online behavior log & customized research based on your demands.
・Other than Japan, consumer/marketing research available for over 80 countries worldwide (China, Thailand, Vietnam, America etc).

4. Research Method
Quantitative Research: online survey, SaaS tool "Dockpit" (online behavior log analysis)
Qualitative Research: online behavior log analysis, online interview

Research specializations

Market Sectors

  • Automotive
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Foods / Nutrition
  • Media
  • Internet / Online

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Media Research
  • Internet / Online/Mobile
  • New Product Research
  • New Product Research - General

Research Services

  • Analytical Services
  • Data Driven Consultancy
  • Panels
  • Big data panels
  • Online Passive / Behavioural
  • Online
  • Research Software
  • Research Software - General
  • Quantitative
  • Survey (questionnaire, sampling)

Research conducted in


  • America (North)
  • Asia (Australasia)
  • Asia (Pacific)


  • Australia
  • Canada
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Korea, Republic of
  • Macau
  • Malaysia
  • Singapore
  • Taiwan
  • Thailand
  • United States (USA)
  • Vietnam

Key people


Akiko Koyasu

Han Weiwei

Jiang Runan

Rikako Tanaka



Facility details


2-19-4 FORUM Akasaka 5F, Akasaka, Minato-Ku, Tokyo,107-0052, Japan

Building type:

Office building

Facility features:

Client lounge
High-definition TV
Office services
Overhead projector
Wireless Internet

Travel time:

25 minutes from airport

10 minutes from downtown

Office pictures

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