60 Auezov str.
office 26,27
050008 Almaty
Phone: +7-727-2262533

FusionLab was founded in Kazakhstan in 2005 as GfK branch in Kazakhstan. As a result of new GfK strategy to withdraw from custom research and consumer panel business in Kazakhstan the company will continue to operate under the name of FusionLab.

Founded 2005
Employees 31
Turnover USD 1.500.000
Interviewers 200

Company type:

  • Full Service Market Research Agency
  • Quantitative Research Services

GfK Austria preferred partner

Professional Associations:

  • KAPIOR - Kazakhstan Association of Professional Researchers of Public Opinion and Market

FusionLab is the legal successor of GfK Kazakhstan with all its current operations and employees. FusionLab focuses on 2 main market research directions as Custom Research and House Hold Consumer Panel (exclusive in Kazakhstan). FusionLab is full-cycle market research agency covering such industries as FMCG, Pharmaceutics and Healthcare, Financial&Banking Services, Automotive, Retail, Beauty&Fashion, Entertainment, Media, Logistics, Construction, Tourism, HoReCa, QSR and other. FusionLab provides different kind of marketing research (qualitative&quantitative, including consumer panel).

Research specializations

Market Sectors

  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Telecommunications
  • Tobacco / Cigarettes

Research Solutions

  • Brand Research
  • Consumer Research
  • Customer Satisfaction Studies
  • Retail Research
  • Shopper Insights
  • Usage & Attitude Studies

Research Services

  • Panels
  • Diary
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • CATI

Research conducted in


  • Kazakhstan
  • Kyrgyzstan
  • Tajikistan
  • Turkmenistan
  • Uzbekistan

Key people

Mrs. Ibrayeva Sholpan
General Director

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