Pan African Research Services (PARS Research)

Nairobi, Kenya

Corporate Member ESOMAR Corporate Member

P. O. Box 66765
00800, Westlands Nairobi
Phone: +254716555388

Established in 2008, Pan African Research Services (PARS Research) is a private research consultancy company owned by individual investors (25%) and its staff (75%). We offer market and social research services, which includes survey design, data collection, analysis and reporting of the findings.

Founded 2008
Employees 52
Turnover 1689655
Interviewers 267

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services

Professional Associations:

  • Marketing and Social Research Association (MSRA)

National Commission for Science, Technology and Innovation (NACOSTI) in Kenya, National Industrial Training Authority (NITA)

PARS has field operations across the African continent and is headquartered in Nairobi, Kenya. PARS Research adopts a collaborative approach to research issues, working in partnership with client organizations to improve knowledge and competence in using research findings in decision making. PARS is a learning organization, emphasizing teamwork and the sharing of knowledge.
PARS’ first responsibility is to the client. The success of PARS is measured by the way we meet our responsibility to our client and the people with whom we do business with. Giving independent and professional feedback is a major part of that responsibility.
In its pursuit for excellence in scientific research data, PARS uses a range of data collection methods, namely desk research (using published sources such as public statistics, import/export figures, sales records and accounting records), qualitative research (focus group discussions, mini-groups, in-depth interviews, observation) and quantitative research including household surveys.

PARS is also a member of the continental market research body African Market Research Association (AMRA), the local Marketing and Social Research Association (MSRA) and we ensure that all staff within the organization observe the code of research ethics. PARS staff have also gone through the Research Ethics Training Curriculum (RETC) developed by FHI360, and also Training and Resources in Research Ethics Evaluation (TRREE).

Research specializations

Market Sectors

  • Agriculture
  • Charity / Non-profit
  • Financial Services
  • Petrol / Oil / Gas
  • Public Sector / Government

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • Employee Research
  • New Product Research
  • New Product Research - General
  • Tracking Studies

Research Services

  • Consultancy
  • Marketing Research
  • Social / Cultural Research
  • Data Collection / Field Services
  • Data Collection Management
  • Research Software
  • Quantitative
  • Reporting, Presentation, Data Visualisation
  • Support Service provider
  • Incentives management

Research conducted in


  • Africa


  • Angola
  • Botswana
  • Burundi
  • Cameroon
  • Congo, Democratic People's Republic
  • Côte d'Ivoire
  • Ethiopia
  • Ghana
  • Kenya
  • Malawi
  • Mozambique
  • Nigeria
  • Rwanda
  • Sierra Leone
  • Somalia
  • Sudan
  • Tanzania
  • Uganda
  • Zambia

Key people

Mrs. Jane Mugo
Managing Director

Susan Chege

Emma Mwaniki

Elijah Makau

Daniel Njinju


Facility details


Rhapta Heights Building, 6th floor, Rhapta Rd Westlands

Facility features:

High-definition TV
Onsite parking
Recording - Audio
Recording - Video
Wired broadband
Wireless Internet

Office pictures

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