Insight Korea

Seoul, Korea, Republic of

96-8, Daesun Bldg. 3F Banpo 4(sa)-dong Seocho-gu
137-040 Seoul
Korea, Republic of
Phone: +82-2-3483.0500
Fax: +82-2-3481.9032

Insight Korea is a professional marketing research and consulting firm that overcomes the limited role of traditional marketing research services as being a simple data provider.

Founded 2002
Employees 40
Turnover 4,350,000
Interviewers 150

Company type:

  • Full Service Market Research Agency

We monitor the market in the client's point of view, analyze consumer behavior and provide insights in order to help our clients optimize their marketing decisions.

We have developed a proprietary STM(Simulated Test Marketing) service called Insight Optimizer, and is able to help our clients make their marketing decision by each stage of product life cycle.

Insight Optimizer assures successful marketing by minimizing risks of new product launch and maximizing sales.

Our mission is to provide marketing insight and differentiated marketing research service to clients through professional marketing information.

Research specializations

Market Sectors

  • Beverages
  • Confectionery
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • New Products

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Consumer Research
  • New Product Research
  • New Product Research - General
  • Retail Research
  • Mystery Shopping

Research Services

  • Analytical Services
  • Big Data
  • Biometrics Research
  • Eye Tracking
  • Consultancy
  • Marketing Research
  • Qualitative
  • Focus groups
  • Research Software
  • Quantitative
  • Survey (questionnaire, sampling)

Research conducted in


  • Asia (Pacific)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Brazil
  • Canada
  • Chile
  • Cyprus
  • France
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Italy
  • Japan
  • Korea, Republic of
  • Malaysia
  • Mexico
  • Philippines
  • Poland
  • Russian Federation
  • Spain
  • Sweden
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Mr. June-Yeol Moon

Jin Chul Bae

Soo Hyun Ahn

Won Man Jang

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