AMR

St Leonards, Australia

72 Christie St
Ultimo
2065 St Leonards
NSW
Australia
Phone: +61-2-9020.6700
Fax: +61-2-9020.6789

General Information

At AMR we believe in having well-founded perspectives that don?t just identify a client?s problems, but help solve them. With over 25 years experience, and a client list of…

Founded 1984
Employees 50
Interviewers 300

Company type:

  • Full Service Market Research Agency

Affiliation:
Harris Interactive, Reputation Institute

Professional Associations:

  • Australian Market & Social Research Society
  • AMSRO

Certification:
Interviewer Quality Control Australia - Market Research Quality Assurance

General Information

At AMR we believe in having well-founded perspectives that don?t just identify a client?s problems, but help solve them. With over 25 years experience, and a client list of top-tier organisations in Australia, we?re all about research directions that matter.

Services

We use advanced qualitative and quantitative techniques across a wide range of research areas
Customer Experience and Loyalty
Segmentation and Brand (re) Positioning
Source of Growth Analysis ? Acquisition and Retention
Brand Development and Tracking
Corporate Reputation
Campaign Development and Evaluation
Pricing
Shopper Insights
Channel Research
Retail Environment Design
New Products and Innovation
Social and Government Research

Among our consultants we have specialist expertise across the following sectors:

Automotive
Banking and Finance
Corporate Reputation
Health/Pharmaceutical
Retail/FMCG
Social and Government
Tourism
Utilities

Key Partners

Our partner organisations are all at the forefront of developments internationally, accessing emerging technologies which enable us to deliver world's best practice.

- Reputation Institute
- Harris Interactive
- Hoed
- Impact Employee Communications

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • China
  • Hong Kong
  • New Zealand
  • Singapore
  • Taiwan
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Oliver Freedman
Managing Director
ESOMAR Member

Mr. Gary Wilkinson

Ms. Mary Forgie

Mr. Chris Pyra

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Financial Services
  • Public Sector / Government
  • Telecommunications
  • Consultancy
  • Durables / Electrical Goods
  • Energy / Utilities
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Legal / Lawyers
  • Media
  • Retail / Wholesale
  • Textile / Fashion / Clothing
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • Image Studies
  • Tracking Studies
  • Web Panel
  • Advertising Research
  • Business-to-business
  • Concept Testing
  • Consumer Research
  • Data mining
  • Employee Research
  • Ethnographic Research
  • International Studies
  • Product Research
  • Product Testing
  • Opinion Polling
  • Packaging / Design
  • Panels
  • Pricing Studies
  • Projective Techniques
  • Segmentation Research
  • Statistic Analysis
  • Usage & Attitude Studies

Research Services

  • Desk Research
  • PAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
  • Online focus groups
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