ESOMAR Directory of Research

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Ipsos Malaysia

Ipsos in Malaysia is a market research company. We are a subsidiary of Ipsos S.A, a global market research company headquartered in France and publicly traded on the Paris Stock Exchange since 1 July 1999.
Our activity consists in asking the right questions, i.e. those that enable the people we interview to express their opinions, desires and expectations. It also consists in observing, listening and analysing; this is what our experts in qualitative research do everyday.
Ipsos implements this know-how allied with new technologies in its six specialisations.
We explore market potential and market trends. We test products and advertising. We help our clients build long term relationships with customers. We study audiences and their perceptions of various media. We measure public opinion trends around the globe.
Our specialisations are served by six global brands recognized in all major markets:
Ipsos ASI - The Advertising Research Specialists
Ipsos Marketing - The Innovation and Brand Research Specialists
Ipsos MediaCT - The Media, Content and Technology Research Specialists
Ipsos Public Affairs - The Social Research and Corporate Reputation Specialists
Ipsos Loyalty - The Customer and Employee Research Specialists
Ipsos Observer - The Survey Management, Data Collection and Delivery Specialists


Commercial affiliations

  Ipsos SA

Research conducted in:

Research conducted in:
Regions: Countries:
  • Asia (Pacific)
  • Worldwide
  • Malaysia

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Cosmetics / Hygiene
Specialised in Financial Services
Specialised in Foods / Nutrition
Specialised in Media
Specialised in Tobacco / Cigarettes

Specialised in Advertising Research
Specialised in Brand Research
Specialised in Consumer Research
Specialised in Customer Satisfaction Studies
Specialised in Tracking Studies

Desk Research
Mystery shoppers
Focus groups
in-depth interviews
Online focus groups

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A38-11, Level 38, Menara UOA Bangsar
5, Jalan Bangsar Utama 1
59000 Kuala Lumpur
Kuala Lumpur
Phone: +603 2302 3383
Fax: +603 2302 3386

Key people
Miranda Cheung

Katharine Davis

Full Service Agency
Founded in: 2010