A17-01, Level 17, Office Tower,
EkoCheras, Jalan Cheras
56000 Kuala Lumpur
Malaysia
Phone: +60-3-9284.6808
Fax: +60-3-9284.7393
As an independent research and fieldwork company with over 20 years of experience, Central Force has established itself as one of the leading data collection agencies in Malaysia. With a myriad of experiences, Central Force will be your key research vendor for all your fieldwork needs.
Company type:
- Data Collection / Field Services
- Quantitative Research Services
Affiliation:
Market Research Society of Malaysia (MRSM)
Professional Associations:
- Mystery Shopping Providers Association (MSPA)
Founded in 1996 with 5 staffs on hand, Central Force has evolved to more than 50 permanent staff and over 200 part time staff. Today, Central Force has two call centers, with a total seating capacity of up to 80 CATI stations at any given time. Central Force also has its own on-premise data centre as well as focus group and event hall facilities to meet your every fieldwork need.
Throughout the years, Central Force has gained a myriad of experiences in both qualitative and quantitative jobs, boasting strong expertise in both the consumer, public, and private sectors. Central Force specializes in research fieldwork and has been the fieldwork supplier for many major market research companies, advertisers, marketers and governments.
With clientele from all over the world, Central Force has provided quality and consistent data throughout its history in the Market Research Industry. We are highly experienced in conducting various data collection methods including CATI, CAPI, in depth interviews, Focus groups, Ethnography, Diary, Assisted Shopping and Mystery Shopping to name a few.
Central Force is a member of ESOMAR, Market Research Society Malaysia, and the Mystery Shopping Professionals Association.