Central Force Malaysia

Kuala Lumpur, Malaysia

C-3-8 Block C, Level 5
Ue3, Menara Uncang Emas, Jalan Loke Yew
55200 Kuala Lumpur
Malaysia
Phone: +60-3-9284.6808
Fax: +60-3-9284.7393

Central Force Malaysia is an established market research fieldwork company since 1995. Central Force specializes in providing data collection for Qualitative, Quantitative, B2B, Pharmaceutical and…

Founded 1994
Employees 50
Turnover USD 1.500.000
Interviewers 200

Company type:

  • Data Collection / Field Services

Affiliation:
Market Research Society of Malaysia

Professional Associations:

  • Mystery Shopping Providers Association (MSPA)

Central Force Malaysia is an established market research fieldwork company since 1995. Central Force specializes in providing data collection for Qualitative, Quantitative, B2B, Pharmaceutical and Mystery Shopping studies.

Central Force is managed by a team of highly experience market research fieldwork professionals with experiences ranging from between 24 to 35 years in the market research industry.

Data collection methods include F2F interviews, PAPI, CATI, CAPI, WAPI, Indepths, Focus Groups. Central Force has a staff strength of 50 permanent staffs and supported by over 300 part-time interviewers, strategically located in 3 major cities providing nationwide research fieldwork services in Malaysia and in Brunei.

A member of ESOMAR, Mystery Shopper Provider Association (MSPA) and Market Research Society of Malaysia (MRSM).

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Brunei
  • Malaysia

Key people

Mr. See Toh Kow Cheng
CEO
ESOMAR Member

Ms Jumiati Banan

Ms Sim Siew Khoon

Ms Selina Ong

Research Specializations

Market Sectors

  • Entertainment Industry
  • Environment & Ecology
  • Healthcare / Pharmaceutical
  • Cable / Satellite TV
  • Toys / Games

Research Solutions

  • Consumer Research
  • Image Studies
  • Opinion Polling
  • Public Opinion Research
  • Reputation Research

Research Services

  • Pre-Recruiting
  • Focus groups
  • In-depth interviews
  • CAPI
  • Online
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