Brain - Brand Investigation, S.A. de C.V.

Mexico City, Mexico

Ejercito Nacional # 436 - Piso 8
Col. Chapultepec Morales
11570 Mexico City
Mexico
Phone: +52-55-4211.1000

The BRAIN organization is a full-service marketing and opinion research leading group in Mexico, certified with ISO 9001:2000 with operational companies specialized in different research areas.…

Founded 1998
Employees 120
Turnover USD 12.000.000
Interviewers 450

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AMAI
  • MRA
  • AMA
  • ESOMAR

The BRAIN organization is a full-service marketing and opinion research leading group in Mexico, certified with ISO 9001:2000 with operational companies specialized in different research areas.

BRAIN - Quantitative Hi-tech company with its own Data Collection Company (fieldwork, coding, and data entering) working exclusively for Brain. More than 40% of each project is supervised and 100% is edited.

BRAINQ - Qualitative specialists with the most strict recruitment method and moderators training.

BRAINTEL - CATI center with 78 stations. We have a unique supervision system allowing clients to attend any interviewing call conducted in live time from their own office.

Industry Expertise: Advertising, Automotive, Consumer & Package Goods, Durable Goods, Financial, Healthcare, Food & Beverages, Retail, Telecom.

We are able to cover all Mexico country as well as almost all Latin-American countries (but we are also experienced in conducting research overseas).

BRAIN is a company strictly attached to the AMAI ethic codes.

Research conducted in

Regions

  • America (Central)

Countries

  • Mexico

Key people

Mrs. Laura E Ruvalcaba
CEO
ESOMAR Member

Ms. Laura Ruvalcaba

Ms. Claudia Galindo

Ms. Jessica Diaz

Mr. Raul Ruelas

Research Specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Telecommunications
  • Advertising / Public Relations
  • Catering / Hospitality
  • Chemicals
  • Confectionery
  • Durables / Electrical Goods
  • Detergents
  • Energy / Utilities
  • Financial Services
  • Healthcare / Pharmaceutical
  • Legal / Lawyers
  • Logistic / Mail / Transportation
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Business-to-business
  • Consumer Research
  • International Studies
  • Product Testing
  • Usage & Attitude Studies
  • Brand Research
  • Children / Youth's Research
  • Concept Testing
  • Customer Satisfaction Studies
  • Data mining
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • Image Studies
  • Opinion Polling
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Store Audits
  • Scenario Planning
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Statistic Analysis
  • Syndicated Research
  • Tracking Studies

Research Services

  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
  • Online focus groups
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