ESOMAR Directory of Research

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Analitica Marketing, S.A. de C.V.

Founded in 1997, Analitica Marketing is now among the Top 20 marketing research companies in the country.

Headquartered in Mexico City, we provide quantitative, qualitative, proprietary and ad-hoc research throughout Mexico and Latin America.

Our mission is to help our clients convert market research into marketing solutions.

Analitica is a member of AMA (American Marketing Association).

We are affiliated to MSW Research and hold the exclusive license to conduct TouchPoint advertising evaluation in Mexico.

Our infrastructure includes world-class focus group facilities with simultaneous translations and real-time transmission via the internet.

Commercial affiliations

  MSW Group; AMA

Professional Associations   


Research conducted in:

Research conducted in:
Regions: Countries:
  • America (Central)
  • America (South)
  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Guatemala
  • Mexico
  • Nicaragua
  • Peru
  • Uruguay
  • Venezuela

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Beverages
Specialised in Cosmetics / Hygiene
Specialised in Detergents
Specialised in Healthcare / Pharmaceutical

Specialised in Advertising Research
Specialised in Brand Research
Specialised in Concept Testing
Specialised in Packaging / Design
Specialised in Pricing Studies

Mystery shoppers
Focus groups
in-depth interviews

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Puebla 319
Colonia Roma
06700 Mexico City
Phone: +52-55-5211.5000
Fax: +52-55-5256.0839

Key people
Ms. Fernanda Bulnes Puerta
Mr. Jacobo Fevreiski Stern

Jacobo Fevreiski, PhD.

Full Service Agency