ESOMAR Directory of Research

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Latin-Field Mexico

We are a professional team of marketing research experts who have lived and worked in the U.S. and Latin America delivering results for the largest research firms and brands worldwide for over twenty-five years. At Latin Field we’ve seen the good, the bad, and the downright ugliest of projects. We know what it takes to manage twenty Latin American countries, and how important it is to deliver meaningful results on time.
We have offices in the US, Argentina, Brazil and Mexico and specialize in all of Latin America. We also have a state of the art focus group facility in Mexico City equipped with Focus Vision and Active Group. Latin Field is a full service agency that offers both qualitative and quantitative research with all targets, including consumer, B2B, healthcare and government.

Commercial affiliations

  Harris Interactive Global Network Partner

Professional Associations   


Research conducted in:

Research conducted in:
Regions: Countries:
  • America (Central)
  • America (Caribbean)
  • America (South)
  • America (North)
  • Europe (Northern/Western)
  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Ecuador
  • El Salvador
  • Mexico
  • Puerto Rico
  • Spain
  • United States (USA)
  • Venezuela

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Agriculture
Specialised in Automotive
Specialised in Cosmetics / Hygiene
Specialised in Financial Services
Specialised in Healthcare / Pharmaceutical
Specialised in Fast Food Industry
Specialised in Mass Merchandisers

Advertising / Public Relations
Catering / Hospitality
Durables / Electrical Goods
Energy / Utilities
Fragrance Industry
Foods / Nutrition
IT / Software / Hardware
Textile / Fashion / Clothing
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Business-to-business
Specialised in Ethnographic Research
Specialised in International Studies
Specialised in Product Testing
Specialised in Usage & Attitude Studies

Brand Research
Children / Youth's Research
Concept Testing
Demographic Research
Audience Research
Packaging / Design
Pricing Studies
Store Audits
Segmentation Research
Tracking Studies
Desk Research
Mystery shoppers
Focus groups
in-depth interviews
Online focus groups

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World Trade Center - Montecito #38, piso 2, oficinas 7 y 8
Colonia Nápoles
06170 Mexico City
Phone: +52-55-5250.2799
Fax: +52-7221974010

Key people
Mr. Diego Méndez-Sâbre
Mr. Cristian Méndez-Sábre
Mr. Bernardo Méndez-Sábre
Mr. Miguel Angel Ferraez

Miguel Ferraez

Full Service Agency
Founded in: 1986
Employees: 45
Interviewers: 60
Turnover: USD 3.600.000