marketmind GmbH

Vienna, Austria

Porzellangasse 32
1090 Vienna
Austria
Phone: +43-1-3694.6260

Marketing Evolution - fresh thinking for powerful marketing

We increase the impact of marketing measures and enhance our customers’ brand value. In order to achieve this goal we combine market research and consulting to create a tailor-made solution.

Founded 1996
Employees 50
Interviewers 700

Company type:

  • Consulting services
  • International Market Research Services
  • Analytical services

Professional Associations:

Competence center brand management


- brand analysis and brand strategy: brand core analysis, brand positioning, development of new brands, brand structures, corporate brand management, ...

- brand implementation: creative briefings, pitch consulting, advertising pretests, analysis of buying motives and barriers, ...

- brand monitoring and brand research: brand values and brand equity, brand awareness, image, emotions, advertising performance, ...



Competence center customer insights:

- customer satisfaction: satisfaction analysis, identification of satisfaction drivers, critical incidents analysis, mystery shopping, ?

- customer retention: customer value analysis, customer loyalty matrix, building switching barriers, optimization of customer retention tools, identification of cross-selling opportunities

marketing recommendations

- continuous improvement processes: determination of targets by workshop techniques and feasibility studies, expert monitoring of CIP with the aid of project management tools, continous trackings, tracking of target achievement intra- and inter-company benchmarking

Research specializations

Market Sectors

  • Energy / Utilities
  • Financial Services
  • Logistic / Mail / Transportation
  • Public Sector / Government
  • Telecommunications

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • Image Studies
  • Pricing Studies
  • Tracking Studies

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Biometrics Research
  • Eye Tracking
  • Qualitative
  • In-depth interviews
  • Quantitative
  • Mail

Research conducted in

Regions

  • Europe (Central/Eastern)
  • Europe (Northern/Western)

Countries

  • Austria
  • Belgium
  • Bosnia-Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • France
  • Germany
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom (GB)

Key people

Mrs. Verena Priemer
Managing Director
ESOMAR Member

Mrs. Verena Priemer

Mr. Christian Bosch

Mr. Stefan Schiel

Mr. Thomas Winder

Share this company: Share on LinkedIn Share on Facebook Share on Twitter